Satore Studio Creates Otherworldly UNKLE "Feel More / With Less" Video Using Notch

The visual accompaniment to UNKLE's "Feel More / With Less," taken from the band's The Road: Part II (Lost Highway) album, was directed by Satore Studio's Tupac Martir, who merged motion capture and holographic technologies to create an absorbing piece of visual art for the six-minute track. The dreamy, piano-driven song sees Unkle's James Lavelle collaborate with Liela Moss, Miink, and Philip Sheppard.

Martir's concept for the video started life as part of the Beyond The Road exhibition -- a durational sound and visual art installation that reconstructs The Road: Part I and The Road: Part II / Lost Highway -- which was recently hosted by Saatchi Gallery in London. It features morphing figures dancing on a black background like radiating clouds of static that take energy, shape, and form from the music.

The evolution from exhibition to music video began when Lavelle started to see the concept come to life. Martir reveals: "When we showed him the first tests of what we were trying to create, he got very excited, but that was it. Then once we got going with the visuals and he saw the proper shots that were more finished, it gave a sense of something different, that could express what the song was about."

Lavelle says: "I've been working with Tupac for the past five years on various UNKLE live experiences and installations. Beyond The Road was the perfect opportunity for that collaboration to culminate in something quite unique, working with brand new holographic technology to create something for the song which is otherworldly, in which the image reflects the fragility and sentiment of the song. I think Tupac's video has really done this."

Satore Studio used a Sony A7 III 4K camera, Kinect motion capture system, and a Red Hydrogen One camera for capturing holographic/3D content, picking density and color from all three options and combining them within Notch and then After Effects.

Martir reveals: "Although I am a massive advocate of mocap, I was hoping to create something that would give us some of the fluidity that sometimes we lose with mocap. By being able to use the different cameras into Notch, we actually created something that was richer in terms of the dynamics and movements without ever losing the fact that we are using technology to tell the story. We used less technology to do more within the video."

Notch founder Matt Swoboda comments: "Nowadays, music is no longer just about the audio. It's all about creating an experience -- a striking visual component that aligns with the story and mood of the music is essential to stand out -- and that's exactly what they have done here.

"What makes Tupac a veteran in this game is not only that he works with some of the most recognizable artists in the music industry, but also that Satore Studio invests heavily in technology to create bespoke visual experiences. It's wonderful to see Notch used to blend great music and visual artistry on a project like this."

Watch the video here:

http://www.youtube.com/watch?v=xiFc6L0Muwg

satorestudio.com

www.notch.one