Optimal Audio Appoints Exertis as US Distributor

Optimal Audio announces the appointment of Exertis ProAV as a distributor in the US.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification, and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers, the company says.

Exertis is a leading global technology distribution and supply chain services provider in the ProAV, Broadcast, Mobile, Consumer, IT, and Enterprise channels. Its ProAV division offers a complete range of products and systems for corporate, education, retail, hospitality, government, and house of worship customers.

In announcing the appointment of Exertis ProAV, Lee Stein, Optimal Audio vice president America, notes that, "We've made tremendous strides in expanding our global footprint through distribution agreements with strategically placed partners around the world. The appointment of Exertis ProAV in the United States represents another major step forward in this expansion. Exertis's expertise in specialist distribution, combined with the unparalleled reach of its reseller network, is going to help us achieve our growth objectives in the United States."

Jeff Willis, Exertis ProAV senior vice president comments, "The genius of Optimal Audio lies in its complete simplicity to install, operate and maintain. The product offering works seamlessly to deliver simple to install, high quality sound systems that can be easily operated by any member of a venue's staff. Our commercial reseller partners are going to be very excited to present this line to their customers, as it addresses a real market need to simplify the operation of networked solutions."