Prolight + Sound Shanghai 2018: Entertainment Technologies Zones Highlight Asia's Growing Market Opportunities

Prolight + Sound Shanghai 2018, the trade fair for Asia's entertainment and event industry, will reward new and returning exhibitors and visitors with a series of highly-anticipated themed product zones for recording, production, AV entertainment solutions, stage machinery, and theatre technologies, as well as a whole host of tailor-made Club Pro benefits.

Held October 10 - 13 in Shanghai, the 2018 fair is expected to host over 650 companies and brands which will utilize over 48,000sqm of exhibition space to showcase their most in-demand entertainment products and solutions. The fair welcomed 29,604 professional visitors, ranging from manufacturers and product suppliers to distributors and end-users from around the globe in 2017.

Following an astounding response from previous editions of the show, the three product zones will once again come under the spotlight at Prolight + Sound Shanghai 2018. Each zone will showcase a wide spectrum of the latest entertainment technologies and solutions from leading international and domestic brands. The three zones for this year's show are as follows:

* Recording and Production Zone (Hall N1) -- Demonstrating a full range of recording, audio processing and monitoring equipment

* AV Entertainment Solution Zone (Hall N2) -- Highlighting audio products, KTV kiosks, mini theatre systems, VR and AR technologies

* Stage Machinery and Theatre Technology Zone (Hall N4) -- Featuring the most innovative lighting, stage and technology products

Summer Liu, chief operating officer of Beijing Synthax Technology Co Ltd praised the continued zoning of exhibitors ahead of the show: "Prolight + Sound Shanghai has become more and more influential over recent years. As the Recording and Production Zone matches with our product profile, we decided to exhibit there this year to better serve our distributors and customers. I think the organizer is doing a good job in isolating interference with other products from this special zone."

According to a statistical report from the China Audio Industry Association, in 2017, the total output value of Chinese electronic audio market was expected to be RMB 294.1 billion, up 7.3-percent compared to 2016. Together with China's promising market conditions, the fair's individual zones complement the market's needs by converging the current trends and products. This also allows the show's international visitors to delve into the Asian market much more efficiently.

The strong visitor figures from last year's show (29,604, up 11.6-percent) reaffirmed that Prolight + Sound Shanghai has become an industry hotspot for influential decision makers in the region.

To better serve the buyers' needs at Prolight + Sound Shanghai and its sister show in Guangzhou, the Club Pro membership is set to offer premium buyers a VIP sourcing experience. This membership connects senior management buyers in decision-making levels directly with their target exhibitors through networking and business-matching sessions. Participants also receive exclusive lounge access and other tailor-made arrangements throughout the course of the show.

The premium membership also entices high quality visitors in return, thus is well endorsed by the exhibitors. Haisong Cai, general manager of rental screen department, Zhejiang Deguangxin Electronic Technology Co Ltd, applauded the good mix and quality of visitors: "We are looking for business partners such as stage contractors and event planners at Prolight + Sound Shanghai. We have a special screen display on the show floor and the overall display effect has attracted a crowd of visitors. More than 80-percent of them have been first-time customers."

Prolight + Sound Shanghai is organized by Messe Frankfurt and Shanghai INTEX and is a brand event of the annual Prolight + Sound exhibition in Frankfurt, Germany. For more information about the Shanghai show, please visit: www.prolightsound-shanghai.com. For more details about Prolight + Sound fairs, please visit www.prolight-sound.com.

Other shows under the Prolight + Sound brand include:
Prolight + Sound Guangzhou -- May 10 - 13, 2018, Guangzhou
Prolight + Sound NAMM Russia -- September 13 - 15, 2018, Moscow
Prolight + Sound Middle East -- September 23 - 25, 2018, Dubai
Prolight + Sound -- April 2 - 5 2019, Frankfurt