Looking Forward to The 2021 NAMM Show A message from the leadership of The NAMM Show: "Thank you for your feedback and support as our industry navigates the unprecedented challenges of the past few months. We have been focused on providing members with important lobbying and education regarding financial relief and also sharing the best peer-to-peer ideas for survival. "Of course, the responsibility of producing the global industry's show has likewise weighed heavily. Some have suggested we sit January out and wait until 2022 when the picture will be clearer. However, the majority have shared the importance of getting the trade together to help the industry rebuild and recover. We believe one of the most important things we can do as your association is to connect and unify. It seems that NAMM Chair Chris Martin might have said it best, 'Now as much as ever, we need to plan on having our gathering of the musical faithful at The NAMM Show in Anaheim. In 2021, the experience may seem different -- indeed, life is different -- our need to connect is more important than ever!' "No one can really say what the world will look like next January. We are working with the city of Anaheim and the state of California to enable us to use the Anaheim Convention Center. We are also working with federal, state, and local health agencies and have retained a medical doctor on our planning team to ensure that we take every possible precaution and follow all known best practices for social distancing, hygiene, and enhanced facility cleaning. "As with this past year's show, we will do everything in our power to ensure a global gathering of buyers, key influencers, and media through our Crossroads strategy. Education through NAMM U, TEC Tracks, and the wide range of additional sessions will provide invaluable incentives for retail buyers, distributors, facilities managers, audio and video installers, recording, live sound, staging, and lighting professionals. Rounding out our musical ecosystem, the event will once again attract music educators, artists, and leading content creators and the thousands of music business students who are the leaders of tomorrow. "We also understand that for some, attending The NAMM Show will just not be a possibility this time. We are building out a digital trade show experience that, while of course not the same as being there, will run concurrently with The NAMM Show and provide opportunities to launch new products, gain media exposure, and feature enhanced match-making and customer meetups. "We are working with all of our exhibitors on extending deposits and booth payments. Many will want to reconfigure their exhibits to reflect their economic realities, and we are here to help. Your account rep will work with each of you individually to ensure that, regardless of your level of participation, we will have a solution that fits your unique situation. "We believe that an industry that comes together to face adversity head-on will be more resilient in the face of the many challenges ahead. While The 2021 NAMM Show will be different than this past year, it is an important step in helping our members and the industry grow and thrive in the future. It won't be easy, but as it was once said, 'doing the easy thing isn't always right and doing the right thing isn't always easy.' With your support and leadership, we know that we can and will succeed together! Chris Martin
NAMM Chair
C.F. Martin & Co. Inc.
Chairman/CEO Joel Menchey
NAMM Vice Chair
Menechey Music Service, Inc.
CEO Tom Sumner
NAMM Treasurer
Yamaha Corporation of America
President Christopher White
NAMM Secretary
White House of Music, Inc.
President/CEO Joe Lamond
President and CEO
NAMM In addition, NAMM shares: "In response to the COVID-19 health crisis, we will be following the guidance of medical experts and organizations such as the WHO, CDC, and Event Safety Alliance, to evaluate, assess, and implement the latest technology and event planning best practices, to keep our audience as safe and sound as possible during their visit to The 2021 NAMM Show. "While the situation is rapidly evolving and many factors remain out of our control, we will introduce a suite of new business and personal services, including on-site medical personnel, enhanced cleaning, expanded event security, and a reimagined show layout. As we approach the show this January 21 - 24, 2021, we will share the latest FAQs, medical recommendations, and further details on the steps NAMM is taking to facilitate our annual family reunion. "The health and safety of our members and guests is our number-one priority, and we are committed to creating a stable, reliable platform for our community to unite and reignite the industry. For more information go to www.namm.org/thenammshow/2021/safe-and-sound. "In response to COVID-19, NAMM has contracted Intelligent Crowd Solutions (iCrowd), a consulting company specializing in business continuity planning, exercise development, and crisis management for special event and event production clients. Their guidance will help us design and create a show environment that maximizes and prioritizes our attendee's safety and security. Led by Dr. Stuart Weiss, an internationally renowned expert in the field of business continuity planning for large gatherings, and living at the intersection of medicine and risk reduction, iCrowd best-in-class consulting, risk mitigation, and command-and-control services will help facilitate our annual family reunion. "While your travel will be facilitated by third-party services outside of NAMM's control, we will provide detailed links and access to travel information, helping you imagine your journey from the time you leave your house to your arrival in California, your visit to the show, and back again. More information will be released when registration opens for NAMM members in October 2020. "In collaboration our new registration provider Compusystems, a full-service provider that works with many of the world's top event organizers, we will envision the best possible show experience, spanning touchless registration solutions, data analytics, attendance promotion, and lead management. More information will be released when registration opens for NAMM members on October 14, and for general attendees on October 21. "A comprehensive safe opening plan is underway through the Anaheim Convention Center that is committed to accreditation for Global BioRisk Advisory Council (GBAC) Star. GBAC, a division of the worldwide cleaning association ISSA, was created specifically to deal with pandemics such as we are experiencing today with absolute effectiveness and integrity. Working closely with management across the city of Anaheim, Anaheim Convention Center, and hotel communities, we will utilize the latest cleaning techniques, sanitizing stations, aerosols, and other solutions to sterilize and disinfect across the NAMM Campus. Learn more about enhanced cleaning techniques when the Show Map is released on October 14. "NAMM is closely following best practices across event production, including WHO, CDC, and the Event Safety Alliance, among others, to offer attendees the latest safety techniques, including on-site medical services, COVID-19 detection techniques, and guidance on facial coverings and social distancing measures. Learn more about new attendee safety measures when the Show Map is released on October 14. "As part of the new 'next' for our industry, we will be exploring ways to help our attendees connect via new virtual extensions of The NAMM Show platform. Check back in October 2020 for more information. 
|
