Highway Marketing Named New Rep for Williams Sound Williams Sound announces the appointment of Highway Marketing as the company's representative for Texas, Oklahoma, Louisiana, and Arkansas. Highway Marketing will be promoting Williams Sound's full line of wireless communication technology -- digital, FM, and infrared -- for commercial markets such as language interpretation, tour, education, government, and house of worship. Highway Marketing is a manufacturers' rep firm, with extensive experience in the marketing and sales of high-quality, professional, and commercial audio-video products. "There's a reason Highway Marketing continues to flourish after almost 20 years in business," said Reid Peterson, regional sales manager for Williams Sound. "They consider their customers, their clients, and themselves as members of a team. Highway Marketing builds success through long-term customer relationships." Adds Scott Baker, principal, "Highway Marketing was founded on the Golden Rule. To us, every customer is important, and all are shown the same level of respect we ourselves would expect to be shown." According to Baker, the key to the firm's growth has been that emphasis on face-to-face contact with distributors and end-users. "Highway Marketing has offices positioned around the territory -- in Dallas, Houston, Oklahoma City, and San Antonio -- to provide the most effective coverage. Personal relationships have and will continue very important to our success." Continues Peterson, "Scott Baker has built an incredibly knowledgeable and professional sales team. We look forward to many rewarding years together." 
|
