Aluvision at Euroshop 2020

	Aluvision Euroshop Photo: Ellen Goegebuer

Let's imagineer. A new tagline, a new corporate identity, a new campaign and numerous new ground-breaking products; this is how Aluvision opened Euroshop, the world's largest retail trade fair in Düsseldorf, Germany. Aluvision, the manufacturer of modular systems and LED solutions, presented a variety of new innovations. These included a stylish black and white corporate identity with a touch of color and no less than 15 new products that enhance their existing product range.

The Aluvision booth could be spotted from afar when walking through the hall. The 4360 sq. ft. stand was an almost 20' high and completely built with Aluvision frames and profiles with integrated Hi-LED 55 tiles. This solid construction did not require a single suspension point, the company says. At the heart of the stand users could find the hospitality zone, where customers could enjoy a cup of coffee in a cozy environment. This zone consisted of free spans of 26' profiles. The combination of colorful visuals, a striking stand design, and warm colors created a real "Imagineering" setting.

"Stand builders visit an exhibition to come home with an experience and remember impressions, and that's exactly what Aluvision is all about," says Jan Dumont, COO of Aluvision.

The eye-catching colorful content on the LED tiles caught the eye of many visitors. The immersive LED cube, interactive LED floor and the LED tunnel especially turned out to be real Instagram-worthy photo locations. Aluvision played with the presentation of new products in a few different ways. On one hand, new products were integrated into the booth to show all the unique design possibilities. On the other hand, "product corners" were set up where visitors could discover all the product novelties one-on-one. This way both the functionality of the products and the guest experience were put in the spotlight.

"Aluvision continuously works to put new innovations on the market. The Research and Development department is the beating heart of our company. Thanks to them, we have been able to introduce many new products at Euroshop," says Dirk Deleu, managing director at Aluvision.

The Hi-LED 55 tile has received some upgrades, such as new radii in its range of curved tiles. The additional convex and concave tiles of +/- 1.5m radius offer numerous creative possibilities such as LED tunnels, curved walls, and more.

The real eye-catcher at Euroshop was the Hi-LED 55+, the most versatile LED tile on the market, the company says. This product has already won the iF DESIGN AWARD 2020, a symbol of outstanding design performance that focuses on the innovative power of design.

The new Aluvision range of single sided and double-sided lightboxes can be easily and quickly assembled thanks to the Aluvision Quickfix system. This has many advantages including: easy transportation, quick and tool free assembly, and the possibility to build larger light walls up to 16.5' wide. Add a playful effect to light walls with the Dynamic LED 55 light box. This new light box consists of modular LED building blocks as a dynamic backlit solution for fabrics.

Aluvision launched a new construction profile, the Linear. This profile gives a sleek, architectural look to stands. The Linear profiles are available in black as a standard and have dimensions of 62x62mm.

The Puck XL is an arm light with the ability to be daisy chained. Switch between warm white and cold white, between 70% and 100% intensity and produce an even, wide light distribution.

If users are in need of a decorative finish for their frames, with the Omni-55 Ledline users can give an extra touch to their design. The Omni-55 Ledline is a decorative illuminated cover for Omni-55 and Hi-LED 55 tiles. This profile provides a stylish finish with evenly distributed light.

Integrate music in a stand with the invisible Omni Sound: an integrated speaker system with an invisible fit into an Omni-55 frame.

The Genius tools have been developed to support customers from the design phase, to stock management, and project preparation. The Genius for SketchUp plug-in is a practical extension for the user-friendly SketchUp design program that allows users to quickly import the entire Aluvision range from the 3D Warehouse. The Genius configurator is a well suited tool for a quick and easy 3D rendered stand design. Finally, stay ahead of your projects and keep a full inventory overview with the Genius showplanner, where users can create a complete material stock list, plan their tradeshows, and link products and people to specific jobs.