ADJ Group Expands Team with the Creation of Two New Positions in Sales and Product Support

	Shenor Sakadjian and Jake Rhodes, ADJ

As it continues to sustain impressive growth in the professional lighting, video, audio, and effects markets, the ADJ Group announces the creation of two key positions at its Los Angeles-based headquarters. Shenor Sakadjian joins the group in the new role of sales coordinator, while Jake Rhodes takes on additional responsibility within the company as product specialist.

Sakadjian has joined the ADJ Group in the position of sales coordinator. Shenor comes with over 20 years of retail and corporate experience as a buyer and customer service agent in the fashion, entertainment, and hospitality industries. She will assist the ADJ sales staff as well as the ADJ dealer network with support in all aspects of the sales process from purchasing to fulfillment. Sakadjian will help promote various projects at ADJ to encourage continuous internal sales flow, attend year round trade shows, and generate business opportunities with both current and new vendors. Sakadjian will be a key team member inputting and tracking orders, providing marketing materials to customers, and helping coordinate group open house and ADJ Road Tour events. Sakadjian's outstanding customer relations experience, reliability, and enthusiasm will be a key component in driving sales growth as she joins the ADJ team.

Rhodes, who has been with the ADJ Group for almost a year as ADJ showroom manager, has now taken on added responsibilities as ADJ Group product specialist. Rhodes is a recent graduate of California State University Long Beach, where he earned a bachelors degree in technical theatre with an emphasis in lighting. He also has experience as a roadhouse programmer, a theatrical master electrician, and a lighting designer. Rhodes' new role as product specialist with include product training and demos for company staff, dealers, and consumers with ADJ's moving heads, LED video products, stage lighting, and control products. He will also work with the company's R&D team to ensure products are ready for industry demands. Rhodes will attend company trade shows, road shows, and training events as well as producing content for technical videos. Rhodes' enthusiasm and knowledge for lighting will be a key ingredient to educating industry professionals about ADJ's growing range of mid-market lighting products for stages, churches, nightclubs, and live venues.

"I am very excited to be welcoming Shenor to the ADJ Group team and also to see Jake take the next step in his promising career," comments ADJ USA's national sales manager, Alfred Gonzales. "They both bring energy, knowledge, and experience that will help us to continue to drive the business forward in exciting and innovative ways. I have known Shenor for many years and am confident that the talent and dedication she brings to the new role of sales coordinator will be a real asset to the company. Jake joined us straight out of college last year and has already proven himself to be a valuable member of our team. With a passion for lighting, recent university education in theatre, and intimate knowledge of the ADJ product range, he is ideally placed to support both our sales team and customer base with training and technical assistance."

Sakadjian and Rhodes both officially began their new roles at the 2019 NAMM Show and are already settling in to their new positions. They can be reached directly at: Shenor Sakadjian: shenor.sakadjian@adj.com and Jake Rhodes: jake.rhodes@adj.com.