Adam Hall Experience Center Receives Iconic Award: Innovative Architecture 2019 in Architecture Category

The Design Council has presented the Adam Hall Group's Experience Center with an Iconic Award: Innovative Architecture 2019 in the category "architecture." The internationally renowned Design and Architecture competition annually awards integrated projects from the architecture, interior design, product design, and brand communication sectors and recognizes visionary architects, interior designers, engineers, specialist planners, agencies, and design studios who set new standards. The Iconic Award: Innovative Architecture 2019 for the Experience Center is for the Adam Hall Group as a client and for the responsible design agency Stilbruch United Designers and the architects M&P Architects.

The Design Council has been championing an integrated design approach for the past 65 years and promotes design as a success factor in international industry and business. The Iconic Awards: Innovative Architecture competition is an independent competition in which the Design Council awards prizes for the interplay between all disciplines: outstanding construction projects, innovative interior and product design, and convincing communications in the context of architecture. The Iconic Awards are awarded in five categories: architecture, interior, product, communication, and concept.

"Our goal for the Experience Center is to give more people the opportunity to implement their creative ideas in a modern environment with state-of-the-art technology," says Alexander Pietschmann, CEO and managing director of the Adam Hall Group. "Since its opening, the Experience Center has been a place for connection and sharing great moments - connecting business customers, partners, associations, and our employees in an integrated manner. We are delighted and honored to be presented with this award given by the Iconic Awards Jury for the overall concept."

Opened in 2018, the Experience Center serves as a modern working and meeting place. Among other things, it is home to a fully equipped showroom, a large auditorium for live shows and product demonstrations, the company restaurant "Come Together," the Adam Hall Academy, and various measuring rooms, test rigs, and development laboratories and 3D prototyping facilities. In addition to receiving the Iconic Award, the Experience Center has also received the coveted Architecture MasterPrize (AMP), the German Design Award 2019, and the Art Directors Club (ADC) Award in just 12 months. It is also currently featured in the Day of Architecture 2019, which recognizes examples of good everyday architecture throughout Germany.