ESL French Distributor for Visual Productions

	Marc Pioger, technical sales ESL; Olivier Torres, technical manager ESL; Zoe Castle, sales manager Visual Productions; Alain Cornevaux, president ESL; and Maarten Engels, director Visual Productions

During Prolight + Sound, Visual Productions and ESL France confirmed the new French distribution agreement. ESL will distribute the full range of Visual Productions lighting control products to all areas of the entertainment and architectural markets.

ESL France, established in 1992 has offices in both Montpelier and Paris. They introduced one of the most comprehensive catalogs of stage and entertainment lighting products to the French market which continues today to be a staple requirement for industry professionals. Coupling distribution and excellent technical service ESL has built a strong network of dealers and customers throughout France. In 2013, they introduced the architectural division of ESL in the Paris-based office.

The teams at Visual Productions and ESL have long standing business friendships with each other, that over the years have allowed both companies to see the strong direction they can now grow in the market together. With the ongoing development of the CueCore family of Solid-state controllers and the recent addition of the Cuety App, Visual Productions now offer a complete range that comprehensively suits the ESL customer base.

ESL states of their decision to move forward with this distribution deal with Visual Productions, "the products are the only in the market to operate both Mac OS, Windows, and Linux. They have powerful solutions that address both live and permanent installations. Around the Cuelux and CueluxPro softwares, comes a nice set of solid-state devices. In short, everything you need for a well-managed network."

Visual Productions' Zoe Castle feels enthused to be developing with ESL the French market for the control products: "With a strong large sales force working with dealers throughout France, a comprehensive catalog and highly competent technical team, ESL is a perfect fit for our full product range from Cuety in DJ/LJ market through to the high end solid-state architectural installation products. The true bonus is of course to work with such a dedicated, friendly, and fun team of people!"