Julie's Bicycle and White Light Embark on Three-Year Partnership

Julie's Bicycle announces a new sponsorship deal with entertainment lighting specialist White Light. Julie's Bicycle and White Light have developed a strong relationship over the last five years based on a mutual commitment to environmental sustainability, a shared understanding that this issue is at the forefront of business trends, and respect for one another's work, which has now culminated in a three-year sponsorship deal.

Julie's Bicycle is making environmental sustainability intrinsic to the business, art, and ethics of the music, theatre, and creative industries. Established in 2007 by leading figures in the UK music industry, Julie's Bicycle is a non-profit company now working across the arts and creative industries providing expertise in environmental sustainability to over 350 organisations in the UK and internationally.

White Light's sponsorship will support Julie's Bicycle's UK-wide theatre program. Julie's Bicycle and White Light have already jointly promoted events for theatre professionals specializing in lighting, and have identified the challenges and opportunities presented by low-carbon solutions for front-of-house and auditoria lighting. White Light's sponsorship has contributed to the development of a new IG Tool for Production -- the latest carbon calculator in the Julie's Bicycle IG Tools suite -- enabling production managers to measure the carbon impacts of lighting, set design, and material choices, and will also support the Green Theatre Network, a national network for theatre professionals from across the sector to share learning, best practice, tools, and resources towards a low-carbon sector fit for the future.

Alison Tickell, CEO of Julie's Bicycle, said, "Julie's Bicycle has been working with White Light for the best part of five years and we've been really impressed by how determined White Light is to promote low-carbon lighting solutions to the performing arts industry, and we are really pleased to be able to develop this relationship over the next three years."

Bryan Raven, managing director of White Light, said, "The team at Julie's Bicycle has been leading the campaign to increase inclusion of sustainability as part of the day-to-day decision-making process in our industry since they were formed. Their advice and support on the various initiatives we have been involved with has been invaluable and we are delighted to be able to support them for the next few years."