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Ashly Audio Revamps Website, Beefs Up Organization and Content

Ashly Audio has released a newly redesigned website, replete with organized product, installation, and application content. John Sexton, Ashly's vice president of sales, conceived the organization and aesthetic, and graphic designer Michael Sukhenko executed it.

"Technical specifiers told us to make data sheets, manuals, and drawing files no more than two mouse clicks away," explains Sexton. "Our products page has a spreadsheet of information in a single location. It is two clicks for integrators to download data sheets for submittals. It is two clicks for system designers to access A&E doc files that can be cut and pasted right into their specification packages. Two clicks and you're done."

The new website features a graphic guide on the homepage that directs these visitors to a page that explains how Ashly products work in worship facilities, restaurants, schools, hotels, and other facilities. Each market segment page features information from Ashly's collection of installation profiles and application notes.

The technical support and educational menu has been enhanced by the addition of Ashly TV, a series of three to five minute videos that address specific technical topics. The page has a built-in video player. The FAQ section was developed by the technical services staff to answer the most popular questions that arise from new dealers who are using Ashly products for the first time.

Retained in the new design is a comprehensive -- and appropriately humorous -- look at Ashly's 38-year history as a pro audio innovator.

WWWwww.ashly.com/


(9 October 2012)

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