Prolight+Sound Guangzhou Prepares for its 20th Anniversary Edition in February 2022The largest entertainment and pro AV trade fair in China, Prolight+Sound Guangzhou (PLSG), is fast approaching its 20-year milestone. Over the past two decades, the fair has witnessed the industry evolve and has become a key driver for growth, business collaboration and technological development. Moving forward, the new wave of digital innovations will be highlighted at the fair via a variety of show elements, including the "Beyond lighting and sound" theme, and the return of the popular "Tech meets culture" concept. The 20th edition will be held from February 25 - 28, 2022 in Areas A and B of the China Import and Export Fair Complex, with more than 1,400 exhibitors expected to showcase their latest innovations in 16 thematic halls spanning 160,000 sq.m. Richard Li, general manager of Messe Frankfurt (Shanghai) Co. Ltd. is delighted of the fair's achievements: "Messe Frankfurt has co-organized the fair since 2013, with the aim of upholding its position as the most comprehensive platform for the industry. With our extensive global network and the local resources of our partner, STE, industry peers in China and overseas have achieved countless business and networking opportunities. Global buyers can generate real-time business through the digital platform that Messe Frankfurt has offered - 'PLSG Live and Online' along with the physical show." Hongbo Jiang, director of Guangdong International Science and Technology Cooperation Centre, adds: "From a small local exhibition in 2003, to one of the most influential trade fairs for the entertainment and pro AV industry in China today, PLSG has taken impressive strides since its debut. We are grateful for the continuous support and trust from associations, exhibitors, trade visitors, and media, even during challenging times. To show our appreciation, and in celebration of the fair's 20th anniversary, we are appealing to all industry peers to submit their tributes, which will be displayed at a dedicated area onsite, we invite all stakeholders to be part of PLSG's collective memory. But more importantly, by delivering new show content together with sourcing, networking and educational opportunities at the highest level, we hope to provide the industry with the support it needs to succeed." Recent editions of PLSG have seen increasing industry participation from vertical markets such as the cultural tourism and residential sectors, as well as home, retail, hospitality, and education. The focus at the 2022 edition will therefore fall on maximizing exhibitor exposure to buyers from all of these markets across the fairground. 16 halls will be strategically arranged to ease the buyer sourcing experience and create more opportunities for cross-sector collaborations, the company says. Social-distancing measures have intensified demand for webcasting and livestreaming technology, which is seen as a critical enabler for remote collaboration and communication in the workplace and the education sector. The Audio Brand Name Halls (covering communication & conferencing and multimedia systems & solutions) will extend to 6 halls in Area A (1.2, 2.2, 3.2, 4.2, 5.2, 3.1) to better accommodate these needs and optimize the visiting experience of system integrators from different vertical markets. As the entertainment and tourism markets in China continue to recover, there has been a corresponding increase in demand for professional audio products. A wide variety of pro audio solutions will be unveiled in the Pro Audio Halls (1.1, 2.1, 6.1), while the Outdoor Line Array zones will be located nearby to demonstrate large stage structures and sound systems under concert conditions. The development of the "Internet+" has created more interactive and diverse forms of entertainment in the KTV sector. New KTV systems, mini home theatres, and smart digital AV equipment will be located in the KTV & Theatre K. Pub Halls (4.1 and 5.1). The cultural tourism market is developing rapidly in China, with staging and performing arts, theme parks and museums generating new opportunities for pro lighting and stage equipment suppliers. The deployment of special lighting at cultural sights and scenic spots, for example, is driving new opportunities for business. The latest solutions from this field will be showcased in the Pro Lighting Halls (9.2, 10.2, 11.2 and 13.2) in Area B. The entertainment and pro AV community is brimming with creativity. To bring more attention to the latest innovations and system integrations, PLSG formulates new methods for exhibitors to present their products, solutions and technologies. In particular, "Tech meets culture" will be one of the spotlights at the 2022 edition. The "PLS Xtage" will welcome a collection of specialist exhibitors to combine advanced lighting, sound and digital technology to create a unique, interactive and entertaining cultural experience for audiences. Prolight + Sound Guangzhou is organized by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details about the show, visit www.prolightsound-guangzhou.com or email plsgz@hongkong.messefrankfurt.com. Other shows under the Prolight + Sound brand include: Prolight+Sound
April 26 - 29, 2022, Frankfurt Prolight+Sound Middle East
September 2022, Dubai Prolight+Sound NAMM Russia
September 16 - 18, 2022, Moscow 
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