Adam Hall Group Gives GSL Professional the Exclusive Right to Sell LD Systems in the MEA Region

The Adam Hall Group is continuing to expand its international sales network in 2020. By partnering with GSL Professional from Dubai, the event technology provider based in Neu-Anspach, Hesse, Germany, is gaining an experienced sales team for the MEA region (Middle East and Africa). The exclusive sales partnership includes LD Systems entire portfolio of pro audio brands. Besides selling LD Systems, GSL Professional has also been selling Cameo lighting technology products since 2019.

"We're happy to have found GSL Professional, one of the largest sales partners in the MEA region, to sell our LD Systems brand," says Markus Jahnel, COO of the Adam Hall Group. "GSL is one of the most renowned providers of event technology in the Middle East and, as the leading Cameo distributor in this region in 2019, has already proven in the past year that they can successfully position a brand on the market with their expertise and lots of enthusiasm. We're looking forward to LD Systems having a promising future in the MEA region with this exclusive collaboration."

Adrian Curtis, managing director of GSL Professional, adds: "We are extremely excited about this new partnership; I am looking forward to building a strong business relationship with our new partners and extending the business for Cameo and LD System through our vast channel partner network."

Established over 20 years ago with the vision to bring the best in professional audio, video, lighting and control solutions to meet customer needs across the region, GSL Professional has carved a niche for itself as a regional leader in distribution, gaining a strong reputation supplying products and system solutions across the Middle East region, the company says. With a dynamic team of highly experienced professionals and a wealth of combined experience across many markets, GSL offers high level technical marketing, service, and sales support across all markets to consultants, integrators, venue operators, owners, technicians, engineers, and end users from concept to completion.