Maluma's 360° Stage Gets Diverse Looks with Chauvet Color STRIKE M Fixtures Supplied By Génesis Producciones

	"Medallo en el Mapa" at Atanasio Girardot Soccer Stadium in Medellín, Columbia

The road to world fame can take superstars far from home, sometimes even breaking the connections that nurtured the start of their careers. Not so with Maluma. Although he has emerged as one of the preeminent Latin artists, with a global following and record sales of over 18 million, the Medellín-born singer/songwriter has remained firmly rooted in his hometown.

The connection between the two was evident this spring, when the Museum of Modern Art in Medellín, unveiled a statue of Maluma, based on the wax figure of him at Madame Tussauds in Orlando, Florida. For his part, the renowned star showed his love for his townspeople with "Medallo en el Mapa," a passionate three-hour, 35-song concert at the city's Atanasio Girardot Soccer Stadium.

Although this landmark venue normally accommodates 45,000 fans, demand for tickets was so great that it was expanded to 54,000, making it the most attended show in the history of the big stadium. To make room for the larger crowd, a 360° stage was installed in the middle of the field, so the audience could fill the grass as well as the stands.

Invariably, an open 360° stage brings its own set of unique challenges, but fans were still treated to a rewarding visual experience at Medallo en el Mapa, thanks to a clever set design, some large video walls, and the versatility of the new IP65-rated Chauvet Professional Color STRIKE M motorized wash/strobe supplied by Génesis Producciones.

A total of 60 Color STRIKE M fixtures anchored the concert rig for this monumental show, which was designed by Alain Corthout, working with lighting director/programmer Esteban Gil, and programmer Menga Cruz. They were positioned on four vertical columns, each holding 15 units. The high output (over 71,000 lumen) fixture was able to fill the stage and stadium with bright vibrant light that reflected the excitement of the fans and artist alike.

The 180° tilt range of the Color STRIKE M, along with the 14 pixel-mappable zones of its RGB face and 28 zones in its two cool white tube elements, opened the way to a wide array of distinctive looks that reflected the diverse range of songs performed by Maluma and the special guests, including Madonna, who appeared with him on stage.

Given that the concert was performed outdoors, the IP65 rating of this versatile fixture made it an obvious choice for the rig. Also coming in handy were the fixture's 16-bit dimming and Pulse Width Modulation, since the show was streamed to over 240 countries through Amazon's YouTube channel.

It was this set of performance features that prompted Javier Angel and Juan David, owners of Génesis Producciones, to purchase the Color STRIKE M from YAMAKI, the Chauvet Professional distributor in Colombia.

Based on the stunning and engaging looks that supported Medallo en el Mapa, the Génesis Producciones partners are very pleased with their decision to add the new fixture to their inventory.

As for Maluma, himself, the evening moved him so much, he was quoted as saying, "This is the coolest dream I've ever had in my life. Really, Medellín, I missed you so much." His fans returned this feeling with passion, calling for three encores to cap off an experience no one is ever likely to forget.