Visual Endeavors Signs as New Creative Solutions Provider in the US

CAST Group of Companies welcomes Visual Endeavors (VE) as a Creative Solutions Provider for BlackTrax in the US. This strategic partnership will further heighten support for creatives and also make it easier than ever to harness the power of advanced real-time tracking technology across the region, the company says.

Visual Endeavors, based in California, is an esteemed design and creative solutions agency renowned for its approach to blending the latest technologies with artistic visions. Spearheaded by Aron Altmark, VE specializes in harnessing technologies to deliver elegant, engaging, and seamless immersive experiences across a variety of industries including live entertainment, corporate and brand activations, and Art Installations, to name a few.

With a unique specialization in Technical Producing for XR, Live Events, and Immersive experiences, Visual Endeavors integrates BlackTrax into its tech stack to enable clients to leverage the true power of real-time tracking and automation across projects. Altmark, having first encountered BlackTrax in 2018, has since utilized the technology in various projects including installations with over 500 moving lights and 200 static lights. With BlackTrax also being used on numerous high-profile projects including Carrie Underwood's Reflection, Las Vegas Residency, and The 2024 Ruffles NBA All-Star Celebrity Game, the company is already ahead of the curve and is fully equipped with the expertise to not only push the boundaries of clients' creative vision but also take BlackTrax further. As a Creative Solutions Provider, VE will act as a key partner for BlackTrax, providing content, guidance on how to use the technology, and also integration support.

"What initially drew me to BlackTrax was its ability to seamlessly integrate with lighting consoles, although we've since expanded our use cases to include video tracking, spatial audio, and custom immersive experiences..I've always loved using technology to create tightly integrated designs, where the tech blends into the background and allows the audience or the performer to exist in a fully responsive creative canvas. BlackTrax excels in this aspect, thanks to its outside-in tracking and elegant tie-in to various industry standard tools. With this addition to our tech stack, we're excited to empower our clients to reach new possibilities," says Altmark.

As a full-service provider, Visual Endeavors is authorized to sell, rent, integrate, train, and provide staffing on behalf of BlackTrax. With a new demo facility located within the vibrant technology community of Santa Cruz, VE will use this space to grow a creativity hub where clients are able to see firsthand how BlackTrax could be used on their projects, and the public can step into an environment where they can experience the exciting developments to technologies in an immersive art environment. Powered by Notch, central to this space is a room filled with interactive video elements that are complemented by immersive soundscapes and dynamic lighting to showcase the diverse array of transformative possibilities with BlackTrax.

"We're honored to welcome Visual Endeavors to our community of Creative Solutions Providers. This partnership not only reinforces our commitment to driving innovation and excellence in the industry but also represents a significant step forward in our mission to ensure creatives around the world can harness the power of real-time tracking. With Aron's extensive experience and passion for delivering breathtaking experiences, we're confident that this partnership will inspire creatives and redefine what's possible for their productions," says Dekkar Densham, sales manager, CAST Group of Companies.