Lighting Services Inc. Appoints New Rep in the San Francisco-Bay Area Effective September 1, 2021, Lighting Services Inc., announces partnership with Associated Lighting Representatives (ALR). This new partnership is for the representation of the company's premier track, accent, display and LED Lighting systems in San Francisco/Oakland, Sacramento areas in California as well as Reno, Nevada. "As our industry has evolved to be much more digital, we have a strong commitment to the control of this technology. We believe that ALR is the best choice to service our customers with the next generation of products from LSI. The synergies between our two companies will bring products and services to the Bay Area and beyond," says Daniel Gelman, president and CEO, Lighting Services Inc. "LSI is excited to partner with ALR in the San Francisco/Oakland territory. We believe their reputation and dedication to controls will provide exceptional service to the lighting industry," says Jeff Ramesar, director of sales, Lighting Services Inc. "I am very happy to have ALR as our new partners in Northern CA, and Northern Nevada. I have known many of the people at ALR for years and I am certain we will have a very successful team for years to come," says Joyce Cassidy, regional sales manager, Western Region, Lighting Services Inc. 
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