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PRG and Super League Strike First-Of-Its-Kind Esports Events Production Partnership

The level of collaboration between PRG and Super League is singular and one-of-a-kind for the industry, the company says.

Production Resource Group, LLC (PRG) and Super League Gaming, a leader in video gaming and esports experiences and entertainment, announces the formation of a partnership to provide a full spectrum of event support to the esports community. The level of collaboration between PRG and Super League is singular and one-of-a-kind for the industry, the company says.

"The esports ecosystem is extremely broad and varied, and decidedly global. Together, Super League and PRG can leverage our diverse strengths and networks to push past current boundaries of the esports event fan experience, elevating all touchpoints from gameplay to sponsorship activations to live music to digital-to-physical engagement," says Matt Edelman, chief commercial officer, Super League. "With PRG's global network of locations and resources, Super League can now activate anywhere at scale."

Super League, which is building a global brand at the intersection of gaming, experiences, and entertainment, has expansive capabilities through its Virtualis Studios division to support productions ranging from branded content to live fan-engagement sports programming to dynamic esports tournaments. Within this strategic partnership, PRG will bring its 360° production services, including camera, virtual production, audio, broadcasting, and content team and operations to complement Super League's deep experience running tournaments and producing premium esports broadcasts and accompanying shareable digital content.

"PRG's extensive capabilities in live, hybrid, and virtual events and our cutting-edge technology allows us to break barriers and create unforgettable experiences. Together with Super League, we will create events that are more enjoyable for fans and effective for teams, leagues, and sponsors," says John Davidson, director of business development, Esports for PRG.

PRG supports major esports events including Fortnite World Cup, Fortnite PRO AM, League of Legends, ESL One New York, Madden's NFL Championship, Dream Hack, Gamescom ONL, and ELEAGUE. Further, PRG's virtual production and xR capabilities are being leveraged by the esports community via in-game events that utilize gaming technology in exciting ways. PRG is currently providing lighting, video, audio, and camera services within its xR offering for the ongoing Fortnite Spotlight Series.

"PRG's xR capabilities offer us the opportunity to help reimagine game releases and showcase gaming worlds like never before," says Edelman. "Leveraging this new technology alongside our Virtualis Studios cloud-based remote production system will enable a new suite of solutions designed to deliver lasting memories to fans all over the world."



(14 September 2021)

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