ADJ Restructures US Sales and Technical Support Team

ADJ Products has expanded and restructured its US sales and technical support team to support continued growth, along with brand awareness, in the professional lighting, LED video, and audio markets. The changes include the appointment of Raul Rosales as territory sales manager for Northern California and Nevada, along with expanded technical support roles for Jeffrey Yukelson in the Western US and the addition of Chuck Dillingham in the Eastern US.

ADJ Products has restructured its US sales and technical support organization to strengthen customer service and support continued growth across the professional lighting, LED video, and audio markets. As demand for ADJ solutions continues to expand in the rental, production, installation, and integration sectors, the company is investing in additional sales and technical resources to better serve customers nationwide.

"ADJ has experienced significant growth in recent years as more professionals discover the performance, reliability, and value of our lighting, LED video, and audio solutions," says Alfred Gonzales, director of sales for ADJ USA. "We are excited about the changes we are making to our sales and technical support organization with Raul Rosales, Jeffrey Yukelson, and Chuck Dillingham. Their combined experience, industry knowledge, and customer-focused approach will help us better support our sales team, dealer network, integrators, lighting designers, production companies, and end users. As the rental, production, and integration markets continue to expand across the United States, these investments will help increase awareness of ADJ's growing portfolio of professional solutions while ensuring our customers receive the highest level of service and technical support."

Bringing more than 30 years of experience in the music industry -- including over a decade dedicated to professional lighting -- Rosales joins ADJ with extensive industry knowledge and a network of customer relationships.

In his new role, Rosales will support the growth of ADJ's complete portfolio of brands, including ADJ Lighting, Eliminator Lighting, Avante Audio, American Audio, and Accu-Cable. His responsibilities will include dealer visits, product demonstrations, project development, system specification support, and customer training across lighting, audio, and video applications.

Focused on expanding market presence throughout the region, he will work closely with dealers, integrators, lighting designers, production professionals, and audio technicians to identify new business opportunities, strengthen customer partnerships, and increase awareness and demand for ADJ's innovative solutions.

Yukelson joined the company in January 2025 after co-founding Show & Design Group (SDG) in Las Vegas. As a well-known, veteran lighting designer, he previously served as ADJ's technical product specialist.

In his expanded role, Yukelson will travel throughout the western US, working closely with dealers, consultants, integrators, lighting designers, and end users. He will support ADJ's external sales team through customer visits, product demonstrations, technical consultations, system design assistance, and training programs. He will also represent ADJ at trade shows, open houses, and industry events.

Prior to joining ADJ, Dillingham spent more than 20 years representing ADJ with Freed Sales, where he earned a reputation as a trusted lighting and audio technical sales representative serving customers throughout Nashville and the Southeastern US.

In his new role with ADJ, he will travel throughout the eastern US, working closely with dealers, consultants, integrators, lighting designers, and end users. He will support ADJ's sales team through customer visits, product demonstrations, technical consultations, project assistance, and training sessions. He will also represent ADJ at trade shows, dealer open houses, and educational events, helping customers better understand the capabilities and applications of ADJ's expanding portfolio of lighting, video, and control technologies.

All appointments are effective immediately.

Customers attending InfoComm 2026 will have the opportunity to meet Rosales, Yukelson, and Dillingham in person at the ADJ AVL Experience demo room (N119) and Booth #N6105 at the Las Vegas Convention Center, June 17-19, 2026.