Adlib Expands Sales Team

	Al Mouat, Adlib

Al Mouat or "Big Al" -- as he is universally known -- joins the Adlib sales team in the company's Liverpool headquarters ... and at 6' 7" tall, there is no doubt that he will be a visible as well as a valuable asset to the company.

This is part of a planned expansion of Adlib's sales division that also includes the recent addition of Harry Brown who will be assisting with all levels of sales support and aftercare.

Adlib director John Hughes states, "We intend to raise the profile of the sales division, expand the client base, and generally make people more aware of the many services that Adlib can offer for installations and other sales related projects -- from complete turnkey solutions to specialist audio, lighting, and AV designs. We're extremely excited to have someone of Al's caliber on-board. His can-do personality is a perfect match for us."

Adlib sales has grown steadily and successfully in recent years explains Hughes, and the time is right to consolidate this and actively start gaining new business.

Mouat is from Edinburgh and brings a wealth of practical and political experience as a production, tour, and stage manager, which includes extensive knowledge in the minefield of radio frequencies, touring packages, and the administration required to coordinate these for bands and touring artists.

Having been the go-to person for sound engineers and touring personnel for much of his career, Adlib wanted to harness that potential and knowledge plus the long-term relationships that Mouat has established, all of which fit perfectly with Adlib's goal to deliver world class standards and excellent after-sales support.

Mouat's impressive CV also includes working with a wealth of US heavy metal bands, a demanding world that requires solid communication skills as well as sharp technical acumen.

He originally met Adlib director Dave Kay while working on the road for the Scissor Sisters and has also worked with managing director Andy Dockerty and Graham Cochrane, who heads up Adlib's Scottish office, on their work with Texas and other acts. Having known the company and key people for some time, he always appreciated their people-focused approach.

Mouat also observes that Adlib is universally popular and well respected with a reputation for excellent kit and crew, and this was a fundamental reason to join the team. "It's all about personal relationships, connecting with people, and assisting them with challenges and interesting scenarios in a context they understand and feel comfortable with."

Mouat will also continue to develop the relationships with Adlib's key brands -- including L-Acoustics, Coda Audio, Soundcraft, DiGiCo, Midas, Yamaha, Sennheiser, and Shure on the audio side, and Martin by Harman, Robe Lighting, Clay Paky, MA Lighting, Avolites, Panasonic, and many more for lighting and visuals.

In his spare time, Mouat loves spending time with his young family, riding his motorbike, and watching old sci-fi movies.

Mouat can be reached at AlMouat@adlib.co.uk or +44 151 486 2213.