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Prozaar.com - The Marketplace for Pro-AV Industry Goes Live

Prozaar.com is now publicly available.

Following an extensive development phase, B2B marketplace Prozaar.com is now publicly available and ready to serve production companies, suppliers, and freelancers across the globe.

Prozaar simplifies trading and provides easy access to equipment, crew, and services; whether users are looking for a specific item or a one-stop supplier to take care of large production. For rental / staging and broadcast companies, Prozaar offers an easy and cost-effective way to find new customers and make sure available equipment is where it should be -- out on the road.

Thanks to Prozaar's easy-to-understand interface, which provides a clear overview of offered articles and prices, users can save up to 30% on production costs. While this is a good start, Prozaar also promises a 70% workload reduction for users while purchasing equipment and services.

"Whether you're managing a major production or a small event, Prozaar will guide you through the technical jungle and connect you with the right suppliers and professionals," says company founder and manager Girts Pütelis.

Unlike any existing marketplaces, Prozaar is designed specifically with the idiosyncrasies of the live event and broadcast production industries in mind, and promises to service the full purchasing and selling cycles -- from request to offer and, eventually, to order -- allowing businesses to manage the full process without ever having to leave the platform.

Thanks to Prozaar's default library and custom user libraries, requesting any type of article (whether a rental item, sales item, location, service, or human resource) can be done with a few clicks, while suppliers and freelancers can browse requests and immediately respond with offers without leaving the platform.

"Most of the development time and budget was spent designing a workflow suited for our very unique industry," says Pütelis. "Our industry is heavily dependent on cross-trading activities and freelance market. Those were the two main sectors we tried to facilitate with our main functions."

"Prozaar was initially designed as a cross-trading platform for equipment suppliers," says Pütelis. "Due to the difficulties posed by the pandemic, we've widened the usability for basically any member in the supply chain of the professional AV industry. With the current functionalities offered, we can't see any restrictions to any industry sectors and we genuinely hope this will help businesses widen their business network and survive current crises."

User Interface of Prozaar.com is intuitive and easy to understand, which makes Prozaar very attractive even for less technical users and businesses -- production companies, managers, and event producers, the company says.

"One of our guidelines was to build a user interface that is easy to navigate and understand, but still with complex functionality behind the scenes. The customers we approached were identifying the same problem in their day-today lives; a lack of time and a lack of focus on supply chain management."

Pütelis came up with the idea that would eventually become Prozaar while working as account manager at LiteCom Group, where he worked on a number of high profile events.

"We were supplying multiple major productions as a small organization with relatively limited in-house resources," he explains. "We concluded that, with the access to the right vendors, anyone with the right experience should be capable of supplying major productions, so I decided to transfer this business model into a digital tool.

Prozaar is offering limited amount of free memberships during the pandemic. There are no special requirements and membership can be obtained with simple signup form at Prozaar.com.

"We will do our best to help those who have remaining business and those who have potential to survive to be prepared for rapid growth as soon as lockdowns and restrictions are revoked," says Pütelis.


(18 November 2020)

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