ESTA and NAMM Reaffirm Alliance for The 2019 NAMM ShowThe Entertainment Services and Technology Association (ESTA) and The National Association of Music Merchants (NAMM) have reaffirmed their alliance to continue to serve the organizations' memberships at The 2019 NAMM Show, January 24 - 27 in Anaheim, California. The news comes after a successful inaugural presentation of the relationship at The 2018 NAMM Show in January, where the organizations welcomed professionals from the music product, pro audio, and live event technology industries at "the crossroads of the industry." At the show, ESTA provided expert guidance and curation of 94 hours of professional development sessions for live event tech attendees and its booth on the floor served as a gathering spot for members attending the show, many for the first time. At the conclusion of the 2018 show, Jules Lauve, president of ESTA, commented, "The alliance with NAMM has more than lived up to our expectations. The NAMM Show has a vibrancy to it that was exciting to our members. Attendees enjoyed exploring the multitude of free professional development opportunities available to them as well as all the musical offerings available on stages throughout the campus. Our exhibiting members were extremely pleased with the leads they garnered at the show as they included many people they had never seen at other shows. Several reported that they had recouped their investment with orders received within just a couple of months after the show." "ESTA and NAMM have a shared belief in serving our members, and we especially found common ground in our commitment to provide career-enhancing professional development opportunities, best-in-class education, networking and meaningful business connections," affirmed Joe Lamond, NAMM president and CEO. "Personally, it was a real honor to work with the ESTA leadership team and their members, we're eager to improve and bring more value to further serve this great industry." The 2018 NAMM Show gathered 115,000 professionals from over 100 countries, nearly 2,000 exhibiting companies representing 7,000 brands in Anaheim, California, January 25 - 28. Professional development opportunities, as advised by ESTA, offered career-enhancing topics and education sessions designed for both established and emerging entertainment technology professionals. The NAMM Show also welcomed top names in event technology, pro audio, and music products. 
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