PCD Strengthens Engineering and Sales Teams with Two Industry Veterans

	(l-r) Flynn Kelly and Rick Shaffer

PCD has announced the addition of two industry professionals to its growing team. Flynn Kelly, CTS, has joined as senior design engineer, while Rick Shaffer joins as design sales consultant serving the Greater Sacramento and Northern California region.

With more than 30 years of experience in audiovisual systems design, engineering and project delivery, Kelly brings extensive expertise designing enterprise-scale media networks and unified communications environments for corporate, education and commercial clients. Throughout his career, he has delivered hundreds of complex design-build projects across the US and South America, specializing in AV-over-IP, Dante, Q-SYS, and scalable media networking architectures.

At PCD, Kelly will focus on designing AV systems that support evolving workplace, higher education, and institutional technology requirements.

"Education technology has been my passion for many years, looking forward to building learning environments that are more connected, flexible and collaborative than ever before," says Kelly. "PCD has built an outstanding reputation for thoughtful engineering and customer partnership, and I'm excited to help educational institutions and enterprise clients design systems that not only meet today's needs but are ready for what's next."

Shaffer brings a unique combination of enterprise security, workplace technology, and facilities operations experience. Prior to joining PCD, he served as a workplace life safety specialist at Accenture, where he managed access control initiatives, security operations and complex systems implementations while supporting the organization's North American ISO 27001 information security certification efforts. Earlier in his career, he led facilities and technology teams supporting large houses of worship, overseeing modern AV systems that included live production, streaming and lighting environments.

His diverse background provides customers with a practical understanding of how technology, operations and user experience intersect across commercial, education, and worship environments.

"From my first conversations with Hal, John and the PCD team, it was clear they've built a strong reputation for doing things the right way," says Shaffer. "Their processes are dialed in, their projects are top-notch, and the attention to detail really shows up in the finished installations. I'm excited to be part of it."

"Flynn and Rick each bring decades of experience that complement our culture and our commitment to delivering exceptional customer outcomes," says Hal Truax, president of PCD. "Flynn strengthens our engineering capabilities for increasingly sophisticated AV environments, while Rick expands our ability to serve customers throughout the Greater Sacramento region with the local expertise and responsiveness they've come to expect from PCD. We're excited to welcome both to the team."