ROE Visual Supports the Future of Virtual Production at VP Gathering 2026 ROE Visual has announced its continued sponsorship of the Virtual Production Gathering, this year taking place from 14-16 April at Breda University of Applied Sciences in Breda, the Netherlands. Bringing together leading creatives, technologists, and production specialists, the Virtual Production Gathering has become an important meeting point for professionals working across film, broadcast, commercial production, real-time content creation, and studio-based virtual production workflows. This year's theme, Leaders of the Craft, reflects the continued evolution of virtual production from emerging technology to a highly specialized production discipline -- one where creative decision-making, technical precision, and workflow reliability are central to success. For ROE Visual, the event provides a fitting platform to support the conversations and collaborations shaping the future of the industry. As virtual production matures, the conversation is increasingly shifting from what is technically possible to what is repeatable, dependable, and creatively effective on set. For cinematographers, VFX supervisors, VP operators, studio teams, and production management alike, success depends on technology that can support both creative ambition and operational consistency. "ROE Visual has long played a key role in enabling productions that demand camera-ready LED performance, color fidelity, controlled reflections, low moiré characteristics, and stable operation in high-pressure environments," the company says. "These qualities have made ROE Visual a trusted technology partner for virtual production stages and in-camera workflows around the world. Virtual production is no longer defined by possibility alone, but by how reliably it performs in real production environments." ROE Visual's sponsorship supports a line-up of speakers that reflects several of the most relevant conversations in today's virtual production market. On April 15, Rhoda Wainwright, co-founder and COO of Mrs. Greenfilm, will present Sustainability in Virtual Production: Myth or Reality? Her session explores whether virtual production can truly be considered a more sustainable production methodology, drawing on a real production case study and ongoing research. The presentation also examines the carbon footprint of LED panels through collaborative research involving ROE Visual, contributing to a more transparent and evidence-based industry discussion. Also on April 15, Robert Okker, head of AI and tech at Planet X, will present Virtual Production for iHostage, a behind-the-scenes case study exploring the hardware and content workflow behind the production. The session will detail how large-scale digital environments based on 3D scans of key Amsterdam locations were created and displayed on a 51m-by-6m LED wall using ROE Visual panels. On April 16, internationally recognized director, cinematographer, photographer, and creative technologist Steve Giralt will host his masterclass Reinventing Tabletop Cinematography with Virtual Production. Focusing on food, beverage, product, and commercial storytelling, the session explores how smaller LED volumes, motion control, real-time environments, and precision lighting design can unlock new visual approaches within highly controlled production settings. "As virtual production continues to expand beyond feature film and episodic workflows, it is increasingly shaping the future of broadcast, branded content, advertising, automotive shoots, tabletop cinematography, and studio-based production environments," the company says. "This growing diversity of use cases places greater emphasis on solutions that offer both creative flexibility and technical reliability, an area where ROE Visual continues to support the market with LED display solutions designed for professional production." "Virtual production is evolving quickly, but what matters most is how the technology serves the craft," says Olaf Sperwer, director of virtual production, XR and Broadcast EMEA at ROE Visual. "The most successful productions are built on a strong combination of creative intent, technical confidence, and repeatable workflows. Today, it is about control, confidence, and delivering creative ambition through reliable workflows. At ROE Visual, we see our role as supporting the professionals behind the craft with technology that performs where it matters most: on stage and on camera. That is why we are proud to support VP Gathering." The event will also feature the VP Marketplace, a dedicated environment where attendees can connect with leading vendors and service providers showcasing the latest tools, technologies, and workflows supporting today's VP ecosystem. Members of the ROE Visual team will be present at the marketplace, so come and find us. Visit Virtual Production Gathering 2026 in Breda from April 14-16. Use promo code ROE15 for 15% off tickets: Get your tickets here. 
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