JR Lighting Design Rebrands as JRLX

JR Lighting Design, Inc. is now JRLX, Inc. "We are not a design firm and this rebranding is a great opportunity to tell our story of evolution," says Director of Operations Kevin Rosenhagen. "Lighting is 'in our DNA' -- it is front-and-center - 'LX' is a well-known industry abbreviation for 'lighting'," states JRLX, Inc. president Jason Reberski. "'X' represents an unknown, defining variable - and that is exactly what it will always represent for us - it can change as needed to encompass any industry discipline. We are solutions-driven and often integrate video, special effects, and custom fabrication elements for our touring and integration customers in addition to lighting. We have recently expanded our tour-prep/rehearsal and pre-viz facilities in Chicago and launched a multi-substrate printing and graphics department to assist our touring and production customers," Reberski continues.

JRLX, Inc. provides touring production, lighting, visual solutions with support on a national scale as well as technical sales and systems integration.

"We are still the exact same company, the same people, the same gear, and the same stellar support our customers have come to expect; with a continued focus on providing entertainment and architectural lighting and technology solutions. Our touring and production department is stocked with the latest in lighting and production technology and we also maintain one of the most complete sales line cards in the industry. Now we have a name and identity that will carry us strongly into the future and further define our role in the industry," says Reberski.

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