NAMM NeXT Europe Set for June 10-11

NAMM announces the return of NAMM NeXT Europe, an exclusive, executive-level summit designed to unite leaders across the European music products, pro audio, and live event technology industries. The 2026 event will take place at the Renaissance Amsterdam Hotel in Amsterdam, Netherlands.

The event will gather leaders from across the region to connect, collaborate, and drive meaningful industry growth through leadership development, peer-to-peer exchange, and strategic dialogue.

"NAMM NeXT Europe is designed to bring together the leaders who are shaping what's next for our industry," says John Mlynczak, NAMM president and CEO. "By creating a space for open dialogue, sharing learning, and actionable outcomes, we are strengthening the foundation for long-term growth across the European and global music ecosystems."

The two-day summit will feature a highly curated agenda focused on emerging opportunities and critical business challenges. Attendees will engage in expert-led sessions, collaborative working groups, and executive discussions aimed at delivering practical insights and measurable outcomes.

The program will open with a welcome reception, offering networking opportunities alongside remarks from NAMM leadership and event sponsors, followed by opening keynote presentations addressing the global state of the industry and NAMM's vision for "What's NeXT."

Key sessions will include Economics, Trade, and Tariffs, a deep dive into global economic trends and policy impacts affecting the music products, featuring a leading international economist, and The Customer Purchasing Journey in 2026 and Beyond, offering insights from an outside-the-industry expert exploring evolving consumer behavior, digital commerce, and marketing strategies.

A cornerstone of the event is the interactive, track-based working-group format, designed to generate actionable outcomes. Each track will include an anchor session, facilitated discussions, and a full group report-out. Tracks for 2026 include Commercial/Channel Insights (Distribution and Manufacturer), Retail/Customer Engagement and Marketing Execution, and Live Sound/Live Events/Touring Trends.

Each working group will develop a structured output, including key challenges, opportunities, and a 90-day action plan with defined ownership and timelines. Additional programming will spotlight music education advocacy in Europe, featuring perspectives from leading organizations and opportunities for cross-sector collaboration to support future music makers.

The event will conclude with outlining next steps, investment in the global music industry, designed to elevate leadership, strengthen partnerships, and address the most pressing issues facing the business today.