NAMM Show Enjoys Robust 2026 Edition

	The 2027 NAMM Show is already in the works for January 26-30, at the Anaheim Convention Center.

NAMM celebrated 125 years of NAMM at The 2026 NAMM Show. Featuring five days of education, live concerts, and special events, alongside three days of exhibits and brand activations, this year's show featured 1,650-plus exhibitors representing over 5,400 brands and more than 200-plus educational sessions for NAMM member communities.

"The 2026 NAMM Show once again delivered an incredible week of unity and energy for our global NAMM members, showcasing products, partnerships, and networking for the entire music industry," says John Mlynczak, president and CEO. "NAMM continues to be the global stage for our industry to announce groundbreaking products, establish transformative partnerships, and gain valuable education that drives success for our industry for the rest of the year."

By the numbers, the show had 60,000-plus attendees, including 8,760-plus international visitors from 122 countries, regions, and territories. Exhibitors totaled more than 1,650, representing 5,400-plus brands, which is 25% more than in 2025. Nearly 15,000 artists demonstrated and endorsed products and brands. Education sessions numbered more than 200, with 550-plus speakers. And more than 1,600-plus media, influencers, and content creators reached over 200-plus million followers, which is 50% more than in 2025.

Now in its third year, NAMM's Global Media Day featured brands spanning music, sound, and entertainment technology categories to announce more than 500 ground-breaking products and business news to an exclusive media/creator/podcast-only audience of 750-plus guests.

Providing the platform for some of the industry's best awards shows and live events, The 2026 NAMM Show saw sold-out crowds all week long, starting with the TEC Awards, followed by The Bass Awards Show, She Rocks Awards, and The Parnelli Awards. Each catered to a thriving professional community that gathered to honor the best of the best in each category.

NAMM presented globally acclaimed producer, educator, musician, and YouTube creator Rick Beato with its highest honor, the Music for Life Award, in recognition of his lifelong contributions to music and commitment to inspiring music makers. In an exclusive Thursday morning Q&A with Mlynczak, Beato discussed his early musical influences, the music products that have helped define his career, and the future of the music business in the age of AI.

NAMM rallied the industry around its mission Saturday morning, highlighted by magical moments with Grammy Award-winning artists Victor Wooten and Chad Smith. The session, hosted by Mlynczak and Julia Rubio, brought the audience to its feet with inspirational performances, conversations, and messages, as well as live performances from Roots of Rhythm.

In honor of its 125th "NAMMiversary," and the upcoming 250th anniversary of the US, the NAMM Foundation - with a generous $125,000 matching donation from Chris Martin, past chair of NAMM - announced at the 2026 show a total of $250,000 in funds to give back.

NAMM NeXT Europe will return, and NAMM NeXT Latin America will debut in 2026. These NAMM NeXT events are one- to two-day leadership conferences that will gather the industry to focus on how we can grow the industry and address common challenges.

The 2027 NAMM Show is already in the works for January 26-30, at the Anaheim Convention Center. Booths will early bird rates and discounts are available at www.namm.org/ns27onsitediscount.