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BlackTrax Helps Introduce New Audi Model to the Chinese Market

Audi's A8L luxury sedan launch in China. Photo: Redline

When prestige car maker Audi introduced its revolutionary A8L luxury sedan to the Chinese market, technical service company Redline turned to the BlackTrax real-time motion tracking system to help deliver the "Wow!" factor to the launch show.

Each of the cars featured in the show was fitted with "BTBeacons" which transmitted the exact position of the vehicles as they moved around the stage to "BTCams," which then relayed the information to the lighting console so that any lighting look could be designed while automatically following the cars on the stage, regardless of speed or direction, with an accuracy that would not have been possible to achieve manually.

Another big part of the reveal, was the futuristic graphics projected on the floor and not only accented the beautiful car, it also helped explain some of the A8L's new built in technology and features. The mapped projection interacted with the car as it drove around the stage. As well as the BlackTrax system, the Audi A8L launch show featured no fewer than 30 Panasonic PT-SRZ31KC projectors, 72 Acme lighting features -- being used by Redline for the first time -- two gx 2 and four 4x4pro media servers from disguise and motion graphics from Notch.

"The cars were the stars of the show -- so it was vital that they were accurately highlighted by the supporting audiovisual technology," said Andrew Gordon, director of business development. "BlackTrax is unique in its ability to automate the tracking of moving objects by projectors, spotlights, and so on -- which is why it's being used increasingly in major product launches worldwide."

"For this show, BlackTrax was invaluable because we did not have the opportunity to have a rehearsal with the cars," said Jack Sun, CEO at Redline. "But with BlackTrax, we really didn't need one -- we just set it up, and got precisely the effect we were looking for."

"We'd also like to thank William McDaniel from BlackTrax for his excellent support during the project design," added Liu, "which contributed greatly to an amazing event."

CAST BlackTrax is the multi-award-winning realtime tracking technology solution that delivers precise streaming 3D and 6D positional data to controllers for targeting the connected automated robotic technologies already used extensively in event and entertainment production, and houses of worship. Using proprietary IR and RF, BlackTrax delivers dynamic streaming positional data with six degrees of freedom (x, y, z, plus roll, pitch, and yaw) to 3D and spatial audio, automated lighting, multimedia servers, and robotic cameras -- all at the same time, in realtime.

For more information about CAST BlackTrax, visit the URL below.



(9 August 2018)

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