Prolight + Sound Shanghai 2017: Additional Hall Is Nearly Fully ReservedProlight + Sound Shanghai 2017 is off to a promising start with a strong exhibitor demand ahead of its 15th anniversary. Held October 11 - 14 at the Shanghai New Expo Center, the leading fair for Asia's entertainment and event industry will return with an enlarged area of 45,000sqm in four halls. The show has evoked keen response from the industry and 90-percent of the exhibition space has been reserved to date. Over 600 companies and brands are expected to demonstrate a wide range of entertainment products and solutions at the fair. Judy Cheung, deputy general manager for Messe Frankfurt (Shanghai) Co Ltd explained how the expanded venue will better accommodate the show's substantial development. Cheung said, "The entertainment industry in China is still gaining momentum with a notable upswing in the sectors of integrated entertainment solutions, recording, and production. In view of this, we are pleased to welcome a new hall to incorporate these emerging trends and increase our product variety on offer. This will include the debut of the AV Entertainment Solution Zone, as well as expansion of the Recording and Production Zone. So far, the overwhelming exhibitor response has exceeded our expectations and we are already looking forward to a larger edition in terms of scale, exhibitors, and visitors." Less than five months ahead of its opening, the show has already garnered extensive support from some of the industry's biggest names. Participating companies and brands include: Adam Hall, Audio-Technica, AVID, BBS, Beta-3, Christie, DPA Microphones, Fidek, GLP, Hai Tian, Harman, KAIFAT, LD Systems, Maquinas Iberica, Midas, Neutrik, Next-Pro Audio, Phonic, Plustruss, Restmoment, SAE, SE Audiotechnik, Shure, Soundking, Superlux, Takstar, TW Audio, VUE Audiotechnik, and Zsound. Newcomers to the edition also include: Antelope, Digisynthetic, EM acoustics, Riedel, and Show Tex. With 600 international brands and companies dominating the show floor, global trade visitors will be able to source from a comprehensive array of products across four thematic halls:
* Hall N1 will highlight a full spectrum of products together with an enlarged zone for recording and production.
* Halls N2 and N3 will feature audio products, with the former one being a silent hall.
* Hall N4 will showcase lighting and stage products. As more and more consumers pursue a personalized experience in mini home theatres and karaoke rooms, the demand for integrated entertainment solutions that cater to the specific needs of customers is growing at a staggering rate. To help industry peers capture this market, the brand new "AV Entertainment Solution Zone" will debut in Hall N2 this year. The area will showcase a diverse range of entertainment solutions with KTV kiosks, mini theatres, karaoke servers, headphones, speakers, and microphones. Cutting-edge technologies in virtual reality (VR), augmented reality (AR), and 4D motion seats will also be incorporated to create a cinematic experience for attendees. Top participating brands in this zone include Baofeng, BBS, Thunderstone, and Wanledi. BBS Electronics Co Ltd, one of the exhibitors from the inaugural zone, is thrilled to reveal its latest products to the fair, including the high-end F-80S entertainment microphone and the K-3 microphone for mobile live-streaming purposes. Marketing director of the company Shulin Tang remarked, "As the karaoke industry is flourishing in China, we believe this is good timing for us to bring our innovative microphone technologies to the audience. We also hope to stay at the forefront of the industry by exchanging market insights with other industry peers through this platform." Preparations are well underway for an all-inclusive program of seminars, forums, and demonstration sessions to promote dialogue exchanges and inject innovative possibilities into the industry. Following a successful edition last year with attendance from reputable companies like dBTechnologies, Dolby, Genelec, Sennheiser, and Shure, the "Shanghai International Film and Television Technology Forum - Sound" (IFTT) will return in 2017. Organized in collaboration with The Audio Professional Committee of the China Society of Motion Picture and Television Engineers (CSMPTE), the technology-oriented forum aims to promote integration and advancement in the television and broadcasting businesses. Training remains a key focus of this year's show. To help attendees keep their fingers on the pulse of the entertainment market, Prolight + Sound Shanghai will organize a series of practical training courses with global associations on 3D audio technology, mixing consoles, and lighting design. Signature events like Vision X Network - Product Presentation and the Concert Sound Arena will also return this year. More updates on the show's program will be provided closer to the show dates. 
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