Midwich and Audinate Announce Strategic Distribution Partnership Midwich, a provider of professional AV solutions in the US, and Audinate, the creator of Dante, announce a new US distribution partnership aimed at accelerating access to scalable, networked AV solutions. This partnership aligns with Audinate's change in channel strategy, as it aims to provide a better way to manage and distribute its portfolio to integrators in the US. Audinate says it will enable greater channel effectiveness and improved management of subscription renewals, term licenses, and support and maintenance agreements. As part of this strategy, Audinate is refining its channel approach to enhance focus and deliver an elevated level of service to its partners and customers. Midwich will offer Audinate's market-leading technologies, supported by Midwich Plus, the company's expert technical services team provides pre-sales consultation, system design guidance, and deployment support. In addition to Audinate hardware, including the complete line of Dante AVIO adapters, Midwich's software delivery capabilities are designed to make it easy for systems integrators to acquire Dante Domain Manager (DDM), Dante Virtual Soundcard (DVS), and Dante Via licenses. "We're thrilled to welcome Audinate to the Midwich portfolio in the US," says Tyler Brebberman, VP of business management at Midwich. "Audinate is a critical player in the AV-over-IP space, and this partnership shows our commitment to continue providing the industry with best-in-class technology and exceptional service. With our Midwich Plus team, partners can count on real-time technical support -- from pre-sales to post-deployment." "Partnering with Midwich strengthens our channel strategy by making it easier for US systems integrators to access and deploy our solutions," says Eric Armstrong, executive vice president of sales at Audinate. "With their deep market expertise and commitment to service, Midwich is an ideal partner to help us deliver even greater value and support to AV professionals across the region." 
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