VLS Welcomes New Director of Sales for Rental & Production Vincent Lighting Systems (VLS) announces the appointment of Lauren Lombardi as the director of sales for rental and production. With a record of proven successes within the live events and hospitality industries, Lombardi will play a pivotal role in driving VLS's growth and expansion in the Cleveland market. In this new role, Lombardi will be responsible for fostering new relationships and opportunities for the rental and production group. Drawing upon her extensive industry experience and proven leadership skills, Lombardi is poised to lead the sales team in delivering exceptional results and establishing VLS as the go-to source for full production and rental services. "We are thrilled to welcome Lauren to our VLS family as our new Director of Sales for Rental and Production," says John Petrafesa, president at VLS. "Her wealth of experience and passion for the events industry make her the ideal candidate to spearhead our sales efforts. We are confident that she will contribute significantly to our continued success." Lombardi brings 20+ years of experience producing and selling hospitality and live events to VLS, making her well-suited to guide the company's strategic initiatives in growing its client base. Her deep understanding of event management will be instrumental in capitalizing on emerging opportunities and ensuring VLS's continued leadership in the market, the company says. Lombardi's career highlights include six Goodyear Cotton Bowls, two Capital One Bowls and many high-profile corporate events, such as AT&T International Sales Kickoff and Hilton Owners International Conference, further underscoring her dedication to excellence in the live events industry. Lombardi is excited to join the VLS team and says, "This opportunity is exciting as I am collaborating with industry specialists to grow the VLS presence in Cleveland. There's something special about working with fellow experts towards a common goal." 
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