Sennheiser Announces US Distribution Partnership with JAM U.S. Music Group

Sennheiser has refreshed its distribution strategy in the US in partnership with JAM U.S. Music Group. KMC Music and The Music People are the exclusive strategy supplying partners (SSP) for Sennheiser's professional audio business unit, focusing on serving the music industry and pro audio dealers. The company says the move aims to enhance support and drive growth in the MI retail sector, while empowering US resellers by streamlining Sennheiser purchases with a single point of contact for sales, service, and shipments.

"This strategic shift is designed to better align with the evolving needs of our customers and the market," says Ed Capp, VP of sales, Americas, Sennheiser. "KMC Music and The Music People's focused approach and expertise will ensure all of our dealers receive the highest level of support, product availability, and tailored solutions to drive their business forward."

In a statement, the companies says, "KMC Music and The Music People bring a wealth of experience and a comprehensive understanding of the MI retail market, offering dedicated sales support, product expertise, and inventory availability. Their alignment with Sennheiser's marketing and sales strategies will provide dealers with consistency while maximizing their resources, driving both sell-in and sell-through."

"We have shared a great partnership with Sennheiser for over 20 years," says Patrick Sullivan, senior vice president of DCC Technology North America. "By providing dealers with state-of-the-art tools and resources, as well as streamlining the speed and availability of inventory, we will provide a clear path to success for both Sennheiser and our shared customers."