WATCHOUT Show Viewers Can Now Jump Directly into Soundtrack with PICKUPPlugging directly into WATCHPAX solid-state media server, which runs Dataton's established WATCHOUT show-timeline, media control, and image-manipulation software on a built-in, compact embedded computer, the WIRETAG transponder allows audience members equipped with PICKUP audio guides to "jump" straight into the audio of a Watchout show and remain in perfect sync. Not proprietary to Watchpax, the integration of Wiretag and Pickup can also be incorporated in existing audiovisual systems that deploy Watchout and associated computing hardware. "Simply put, Wiretag allows the direct integration of a Watchout show with our Pickup audio-guide system," says Lars Sandlund, chief operating officer, Dataton. "Simply point and click at the Wiretag with a Pickup audio guide, and you jump straight into the soundtrack at the correct point in the show, regardless of how much time has elapsed." For added functionality with Watchpax, each Wiretag plugs into the Watchpax via the latter's USB connection and requires no separate power supply. The transponder can then be affixed to a display or other visible unit using the supplied self-adhesive pad. Pickup users can be as much as 8m away from the Wiretag and still receive the correct audio. As well as acting as a means of integration with Watchout shows, Wiretag can also be used as an externally powered alternative to Dataton's established Microtag, for example in audio tours that take place in physically demanding environments or where access for battery changes is limited. Like Watchpax, Watchout, and Pickup, Dataton's new Wiretag all were displayed at InfoComm earlier this month, where the Swedish manufacturer demonstrated its products alongside its North American Premium Partner, Show Sage. See Show Sage and Dataton at PLASA Focus: Austin, September 10-11. 
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