Artistic Licence Appoints Andy Booth as Consultative Technical Sales Manager

	Andy Booth

Artistic Licence has appointed Andy Booth as consultative technical sales manager.

Based in the UK, Booth will work with consultants, lighting designers, specifiers, and systems integrators worldwide, supporting the adoption of Artistic Licence's lighting control technologies across entertainment, architectural and systems integration projects.

His role will focus on developing new business opportunities, strengthening relationships with industry partners and providing technical expertise throughout the project lifecycle, from initial concept and specification through to system design and implementation.

With over 20 years of experience spanning project delivery, business development and a broad range of technical disciplines, booth brings extensive expertise in project management, systems integration, and the delivery of complex technical solutions.

Tim Smith, technical director at Artistic Licence says, "It's a pleasure to welcome Andy to Artistic Licence. He brings a wealth of technical and commercial experience, along with a practical understanding of the challenges faced by consultants, integrators and project teams. We're looking forward to having him on board as we continue to develop our global relationships and support customers with increasingly sophisticated lighting control solutions."