4Wall Entertainment Promotes Brad Hafer and Elliot Krowe to Executive Vice President Roles

	(l-r) Elliot Krowe and Brad Hafer

4Wall Entertainment announces the promotions of Brad Hafer to executive vice president of production and Elliot Krowe to executive vice president of business strategy.

After attending Columbia University in the 1970s, Krowe began his career touring with Blue Oyster Cult, which led to numerous opportunities as a road manager and lighting designer. He carried this experience into successful tenures at See Factor and BML, working with many of the world's largest entertainment acts. He joined 4Wall in 2016 through the acquisition of BML's TV/film division; he has been instrumental in building 4Wall's New York location and expanding the company's TV/film presence globally as a general manager of the Northeast region.

"When I first joined 4Wall in 2016, I was looking for my next step. I was drawn to 4Wall's reputation for the newest technology and stellar customer satisfaction," Krowe says. "I was excited to add my clients to 4Wall's existing client base and grow market share and revenue. My experience here over almost a decade of work has lived up to those expectations."

In his new position, Krowe will maintain oversight of the Northeast region while focusing on developing larger, more comprehensive relationships with major clients globally, including studios, producers, and other entertainment industry leaders.

"I am looking forward to using the 4Wall platform to develop new revenue streams and open new markets," Krowe says. "Our incredible sales and production teams provide the best equipment and services to our clients across the globe. In my new role, I will be able to guide and mentor them, increasing customer satisfaction while providing the equipment and services 4Wall is known for. This new role will allow me to focus on working with our team to ensure that all of 4Wall's clients receive the same level of service."

With over 32 years of experience in the entertainment industry, Brad Hafer's experience spans regional theatre, live touring, television production, and corporate events. After joining IBEW Local 743's apprenticeship program to become a licensed electrician, he worked with industry companies including BML, PRG, and PSI, serving as a lighting gaffer and crew chief for high-profile productions, including the early years of the MTV Music Awards. Before joining 4Wall, he co-founded Atomic Lighting with Brad Clark and Brett Puwalski; the company later transitioned to Beame and was subsequently acquired by 4Wall.

"I owe so much of how I work to Dave Neel, who started teaching me the business at age 12 and showed me how to make what you've got work," Hafer says. "Later, Mike Callahan took me under his wing and taught me how critical readiness is in what we do. He taught me about spending time in preproduction, prepping things to the point you know it all works before load-in, and designing infrastructure systems that can handle changes on the fly. He also taught me to always be the solution and not the problem. I've worked under those principles still to this day."

In his new role, Hafer will lead client service strategy for 4Wall's large production clients in music and other areas while overseeing discipline specialists who will create baseline standards across lighting, video, rigging, and audio.

"Under my new role, I look forward to working with our teams that focus on corporate, touring, and trade shows in a 360-degree manner and having them operate as one machine to improve efficiencies for our operations staff, road crews, and clients," Hafer notes. "Since so many of the clients we have work across different segments of the industry, they can expect that same level of care I put into a show, whether it's music, a trade show, or a keynote address. To clients I have not worked with directly as of yet, I look forward to meeting them and seeing how we can become the best partner for them as well."

4Wall CEO Wes Bailey says, "Brad has shown over many years an innate ability to put our employees and the company in positions to create an excellent product. He takes care of people first, both internally and externally, and I believe that always leads to a winning culture. He puts together shows and solves problems like a rock-and-roll touring guy, which has been a fantastic influence for us operationally.

"Elliot has built our New York location as well as our TV/film presence across the country. His industry experience and wealth of knowledge gained over years in the business make him an amazing resource for all of us at 4Wall. His ability to build relationships and understand what creates a good transaction is second to none.

"These promotions are the culmination of a lot of work both Brad and Elliot have been putting in since they joined the business, from Brad's perspective, creating an organization that can deliver best-in-class production services, and from Elliot's side, driving true partnerships at scale across the company. I'm excited to continue to partner with both of them in this newest phase of 4Wall."