Follow-Me Announces Sales Partnership with Rubicon in Norway

Follow-Me has agreed a strategic sales partnership with Rubicon AS, a technical supplier and distributor for theatres, festivals, concerts, and corporate events across Norway. The arrangement encompasses the full Follow-Me product range, including the new DELTA system and the Track-iT auto tracking system, and marks a significant step in expanding access to advanced performer tracking technology across the Norwegian market.

Founded in 1994, Rubicon AS has built a strong reputation as a provider and installer of professional audio, lighting, and staging equipment. Since 2017, the company has operated as a pure sales and distribution business, supplying equipment to other installers while carrying out select direct installs where projects demand specialist expertise. The Rubicon team already represents and supports several leading A-brands across the live entertainment market in Norway, including Ayrton -- with whom they have a strong lighting positioning -- bringing a depth of technical knowledge and industry relationships that makes them an ideal partner for Follow-Me in the region.

"Follow-Me fits nicely into our portfolio of staging and live event technologies," says Petter Norby, CEO and founder of Rubicon AS. "We are seeing a rise in demand for performer tracking across the live entertainment industry. What was once a cutting-edge addition is increasingly becoming a standard requirement on major productions and in leading venues, whether for remote follow spot, immersive audio or media server integration. We see this trajectory continuing in Norway, and Follow-Me is perfectly positioned to meet that demand."

Rubicon sees a meaningful opportunity to develop the performer tracking market in Norway, identifying five to ten major venues as prime candidates for the technology. The company is actively engaging with leading show designers and working to raise awareness of Follow-Me's capabilities across the market. Rubicon plans to show Follow-Me at live presentations and seminars, bringing Follow-Me's products closer to creatives and technicians in Norway and giving potential users the chance to experience the technology first-hand.

"Our goal is to kickstart the market for performer tracking here in Norway," says Alexander Rambol, head of sales at Rubicon AS. "We are working on planting some seeds in the market and telling designers about the Follow-Me system; we have one house in Norway that we are already talking to, and we anticipate that the demand for this kind of technology will build further soon."

"We are delighted to welcome Rubicon to the Follow-Me family," adds Marc van der Wel, managing director at Follow-Me. "Petter, Alexander and the team bring decades of experience in the Norwegian live event market, and have a strong live entertainment background and reputation. We look forward to working closely with them to introduce performer tracking to new venues and designers across Norway."