Studio RRD Calls on Ayrton Veloce for Pacha New York When Pacha New York brought its cherry logo to Brooklyn for its inaugural summer season, it had a lighting system built around Ayrton Veloce fixtures complemented by MA Lighting grandMA3 consoles, supplied, integrated, and installed by Studio RRD with support from ACT Entertainment, the exclusive North American distributor for both brands. For Studio RRD founder Rob Ross, the project represents an important step in the company's evolution from an event-focused lighting provider into a more comprehensive partner for installations and dry rentals. "Pacha New York was a significant project for us because it was one of our first installs of this caliber," he says. "The team at ACT really helped us through the process." The resulting system includes 34 Ayrton Veloce fixtures, along with an MA Lighting grandMA3 full-size console, grandMA3 light console, and grandMA3 Processing Unit XL. "The grandMA is a no-brainer," says Studio RRD rental development manager Alex Womer. "I don't think there's any other console you can put in that space, especially considering the touring acts that visit the venue. There are pretty high expectations that it would always be a grandMA console." The outdoor installation required IP65-rated fixtures to deal with New York's summer heat, rain, and changing weather conditions. "It's really a matter of reliability and fixture quality," Ross says. "We wanted to put something there that we felt comfortable with leaving operating outside for a six-month or greater period every year and that we knew would stand up." "Pacha New York's needs can vary from show to show, with outside lighting designers and artists sometimes bringing their own creative requirements to the venue," Womer explains. "Having access to a range of high-quality Ayrton fixtures gives the venue the flexibility to support those productions while maintaining the performance standards expected by performers and guests alike." Ross adds, "Pacha New York's artists, guest lighting designers and especially patrons are all part of the equation. The venue's leaders really want it to be a high-quality experience." The project also marks an important milestone in Studio RRD's relationship with ACT Entertainment. The companies began working together approximately 18 months ago, and Ross credits ACT with helping Studio RRD expand into the installation market. "ACT has really been a great partner in helping us grow," he says. "We couldn't have asked for a better partner." Founded in 2017, Studio RRD grew out of Ross' theatre background and early work on Broadway before expanding into event lighting, fashion shows, corporate experiential productions and music festivals. Today, the company operates from a 9,000-sq.-ft. warehouse and is increasingly focused on installations and dry rentals, including work with clubs, theatres, and other entertainment venues. "It's such a pleasure to work with Studio RRD on such an important installation," says Miles Dudgeon, NYC metro sales, ACT Entertainment. "Pacha New York is a high-profile venue with demanding performance requirements, and it's inspiring to work with integrators and clients who understand the value of reliability and flexibility engineered directly into a piece of equipment. We look forward to supporting Studio RRD on the next project." 
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