Notch Levels the Playing Field with "Buy as You Need" Playback Offering and More Affordable Perpetual Licenses

	Brett Bolton. Photo: Mikayla Whitmore

Notch, the visual creation tool for interactive motion graphics, has increased the accessibility of Playback, its stand-alone Notch content playback license. Users can now access a flexible weekly license, as well as new, more affordable, HD and 4K perpetual licenses.

By reducing the minimal financial commitment to just £50 per week, Notch content playback is now available to every industry professional, regardless of their size or set-up. The new weekly offering means all Notch users now have access to the same tools and interactive elements as the wider industry.

From fixed installations to art pieces, Notch content is used to enable incredible real-time visual, interactive experiences. The new perpetual Playback license pricing model enables users to design affordable pieces for entirely new venues. The new perpetual licenses open more creative avenues for Notch users.

Brett Bolton is an experienced motion designer who has worked on live shows with artists such as U2, The Rolling Stones, Bruno Mars, N.E.R.D., and Blink 182. He has been testing the new license model and comments: "During my live touring work, Notch has enabled me to make the switch from a general motion designer to a specialized Notch designer. I'm excited to take the Notch skills I acquired in the live touring world and use them on smaller screens and installations for more intimate and personal projects. This new pricing opens up a whole new venue for Notch use."

Matt Swoboda, founder of Notch, comments: "We're committed to supporting our users as they progress and push boundaries. By scaling the minimum leasing commitment down to just one week, we're truly democratizing Notch usage. Delivering real-time playback to every possible user in every possible setting really levels the playing field amongst emerging talent and smaller teams. This is incredibly powerful as it puts the emphasis back on creative abilities and the next generation of industry professionals."

Sarah Cox, VP of sales at Notch, says: "Notch Playback enables artists and designers to fuel their creativity. By definition, creatives don't always fit into neat subscription boxes! Our goal is to make sure the creative community we're such an active part of has access to the tools that can keep up with their best ideas."

A complete list of Playback's features and prices, including license terms, updates, and support can be found at the link below.