X-Laser Welcomes Bormann Marketing as Sales Representative Firm Covering Central US Based in Minneapolis, Minn., Bormann Marketing has experienced growth and success in the audiovi sual industry since the 1970s. Yet, the sales representative firm had not yet taken on a laser brand despite the rapid improvements in laser technology, affordability, and usability. This would change at LDI 2023 in Las Vegas, the company says. "We went to LDI last fall to connect with a laser brand because we wanted a laser company in our portfolio as we solidify ourselves as a full-line firm," explains Brad Horbal, principal at Bormann. "We saw a handful of laser companies at LDI but gravitated toward X-Laser because they're American made, and they were the only laser company at LDI that we connected with and made us feel truly comfortable with the idea of a partnership." About a week after LDI, X-Laser and Bormann connected again at an open house hosted by Legacy Production Group in Minneapolis. Away from the glitz and glamor of Las Vegas and in a more comfortable setting, the Bormann team received a detailed demo of X-Laser hardware and its Mercury laser control system at work. A short while later, the companies sealed the deal on the partnership, which went into effect on March 1, 2024. "We're really excited to have Bormann on board," says Ben Spellman, X-Laser's national sales manager. "It seemed like a perfect fit as they expand their business into the lighting industry and as we grow as a lighting manufacturer as well. Plus, they're a great group of professionals and Bormann's nearly 50 years of experience speaks for itself." Bormann Marketing represents X-Laser in the following states: Missouri, Arkansas, Louisiana, Texas, Oklahoma, Kansas, Nebraska, North Dakota, and South Dakota. "Our goal is to provide any piece of equipment that a production company or professional integrator would need; lighting, cables, rigging solutions, you name it," Horbal adds. "Now, we can offer X-Laser systems as part of that mix and we're excited about that." 
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