Anolis Appoints Eloise ReedArchitectural LED lighting brand Anolis -- a Robe Business -- has appointed Eloise Reed as its international specification manager. Reed is based in the UK and will be traveling extensively in her role for the Czech Republic-based manufacturer. Her brief will include streamlining the design support and tender processes for clients, boosting the Anolis profile within the architectural lighting community, and as an essential element of the wider Robe Group of premium brands. Anolis is "thrilled and excited to have [Reed] on the team," comments product designer manager, Martina Mickalova. Reed attended WAAPA (Western Australia Academy of Performing Arts) in Perth, where she graduated with a Performing Arts degree equivalent, majoring in lighting. While studying, she also designed lights for raves and warehouse parties, designing lighting on the fly as well as programming and operating. Simultaneously, she worked at rental companies, learning day-to-day routines and broadening essential technical knowledge. She moved to Melbourne and crewed for theatres and touring shows, became venue supervisor at Marriner Theatres, and worked as a lighting and conservation technician at The National Gallery of Victoria. In 2004, a stint as a tour guide in Asia helped with interpersonal proficiencies, then a period in Latin America led to her arrival in the UK in 2008, where she has since remained. Since moving to the UK, Reed worked as an architectural lighting designer before joining Martin Professional's architectural division and media server specialist Disguise, then landing a role lighting art at TM Lighting. Most recently, she was at SGM, also in specification. Reed says she appreciates the pace, ambition, and foresight of Anolis. "There is a lot of interesting work to be done and a great team of people in place to whom I look forward to collaborating with as we take the brand to the next levels." 
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