Technical Elements Lights Emory Healthcare's Brand Refresh with Nearly 800 Elation Fixtures Tasked with illuminating 32 outdoor locations on an accelerated timeline, Atlanta-based event production company Technical Elements (TE) relied on nearly 800 IP-rated Elation luminaires to deliver Emory Healthcare's brand refresh across metro Atlanta and Central Georgia. The large-scale lighting installation, called City Pulse, was a one-night, region-wide activation that brought the new brand to life through coordinated architectural illumination. The lighting package consisted of 95% Elation lights, including 396 PALADIN , 298 SIXPAR 200 IP, 55 SIXPAR 200, and 42 PROTEUS EXCALIBUR, selected for their output, color ability, and durability. To mark the launch on January 21, Emory Healthcare hospitals, clinics, and regional landmarks glowed in "innovative green," a color representing life, healing, renewal, and hope, creating a unified and highly visible presence across the region. "Innovative green represents the forward momentum of Emory Healthcare," says Molly Biwer, chief marketing officer for Emory Healthcare. "It complements our longstanding blue and white -- honoring our legacy while signaling our commitment to progress and innovation. This is an evolution, not a departure." "Green is one of the harder colors to reproduce," says Jake Wright, lighting lead at Technical Elements and lighting designer on the project. "The PALADINs and SIXPARs were able to dial in the shade we needed while maintaining a consistent wash across every location, and the EXCALIBUR fixtures added dramatic aerial effects at flagship sites and other locations." Also launching January 21 and glowing green from Elation SIXPAR fixtures were Aurora Portals, circular installations placed in high-visibility community locations. Each portal featured a scannable QR code linking to stories of innovation and discovery, with the circular form symbolizing Emory Healthcare's commitment to care at every stage of life and inviting visitors to experience a unique event space. Technical Elements served as the lighting provider, coordinating logistics, installation, and execution without disrupting operations at each site. Emory engaged marketing activation firm Ideas United to manage the campaign, which in turn brought on Technical Elements, a frequent collaborator on their projects. Wright faced an unusually compressed timeline for such a large project, essentially executing architectural lighting on the fly. "The project came in over Christmas, so we had about a two-and-a-half to three-week turnaround," he says, "which is extremely short for something this size." The fully outdoor project ran continuously for 12 hours overnight, requiring IP-rated luminaires designed to withstand all weather conditions and extended overnight use. With time at a premium and no opportunity for fixture demos, Wright leaned on TE's long-standing relationship with Christie Lites, working closely with account representative Charlie Pike, who recommended Elation for their IP-rated wash fixtures. Much of the gear was sourced from Christie's Las Vegas and Nashville locations, including PALADINs recently used at the Formula 1 race in Las Vegas. "It was an unconventional approach," Wright explains. "We locked in the gear first and then started designing. Normally, you design first and choose fixtures later, but the schedule demanded the opposite. We had to make some quick decisions." Wright selected PALADINs as the main architectural wash, an IP65-rated luminaire with RGBW LEDs, motorized zoom, and manual tilt for flexible on-site adjustment. "I knew a small PAR wouldn't cut it for our primary wash light. The PALADINs gave us the punch we needed, with diffusion available for my onsite techs to use as an option, which really made the buildings look beautiful." SIXPAR fixtures, with their multi-color LED chips, were used for accents on columns, pillars, pedestrian bridges, and other architectural details, while powerful PROTEUS EXCALIBUR beam moving heads, another recommendation from Christie Lites, were deployed at flagship locations and Aurora Portal sites to create eye-catching, searchlight-type beams in the sky. TE teams used EXCALIBUR's Sky Motion system under manual control to create dramatic sky tracker effects. The system allows a single unit -- or a group -- to operate without a dedicated controller, with easily adjustable patterns for size, speed, and color. Elation's PROTEUS HYBRID MAX and ultra-long-throw PROTEUS ATLAS also include the Sky Motion system. "Sky Motion really came in handy," Wright says. "It made setup easy, eased any worries, and the crew enjoyed using it. It really got people's attention and generated curiosity, encouraging people to see what it was all about." With only limited site visits possible, Wright relied on Google Maps, Street View, and photos to measure and plan fixture placement. To simplify logistics, fixtures were deployed at each site in increments of six, matching how PALADINs shipped from Christie Lites. "I wanted to make it as easy as possible for the shop and logistics teams. There was definitely some guessing and hoping involved -- it's not how I typically want to design a show -- but it worked," Wright says, noting that sites continued to be added and cut up until the final day. The load-in schedule was tight, with a few sites prepared the day prior and the majority handled on the day of the event. Another challenge, he explains, is that many sites had existing architectural lighting, which he needed to respect and avoid interfering with. "The fixture side of this project was the easiest," Wright reflects. "But the logistics and project management were tough." The 32 sites spanned metro Atlanta and into Central Georgia, including hospitals, clinics, pedestrian bridges, and non-Emory landmarks like water towers and the AT&T building in Atlanta, all bathed in "innovation green" and sparking conversation and curiosity. While the portals remained in place for weeks, the Elation lighting activation itself was a one-night-only event. Flagship locations -- including Emory University Hospital Midtown, Emory University campus, and Emory Decatur Hospital -- were staffed with dedicated lighting directors, LQs, and project managers. Five mobile crews handled smaller sites, each covering four to five locations in a single night. Despite the scale and complexity, Wright says the gear performed well. "Christie does a great job QC'ing their equipment," he says. "I wasn't aware of any gear issues at all." For Technical Elements, the project stood out as a unique challenge that combined technical expertise and creative problem-solving. "It was a fun, challenging, and unique project on a fast, tight timeline," Wright says. "And Christie was fantastic to work with. They worked just as hard on the back end as we did in the field, and their gear was exceptional." 
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