Ross Video Expands into Experiential Technologies with Acquisition of ioversal

Ross Video announces the acquisition of ioversal, an audiovisual production company and the creators of Vertex, a platform for immersive experiences. The acquisition marks Ross Video's expansion into experiential technologies, strengthening its end-to-end live production ecosystem.

The Vertex AV production suite has earned recognition through high-profile installations worldwide, and is the trusted choice for interactive exhibits, live entertainment, large-scale productions, and dynamic projection mapping, the company says. Vertex provides the tools to unify video, audio, lighting, and control into one solution to create, manage, and automate captivating experiences.

"Vertex gives our customers a powerful new way to tell their stories," says David Ross, CEO of Ross Video. "It also extends our live production solutions into the experiential world, opening creative possibilities that inspire audiences everywhere."

"Joining Ross Video is a natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity," says Jan Huwel, co-founder of ioversal.

"From the very beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical hurdles," says Martin Kuhn, co-founder of ioversal. "Together, we'll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media. We are deeply proud of what our team has built and are excited to be part of the Ross Video family."

Ross Video will introduce the Vertex production suite through a series of demos and showcases in the coming months, highlighting the platform's creative potential and integration within Ross Video's ecosystem.