Elation Appoints Luxsonix Group as New Manufacturer's Rep for the Southeast US

Luxsonix Group has been appointed as Elation's new manufacturer's representative firm for Mississippi, Alabama, Georgia, and Tennessee, effective June 1. The partnership also includes representation of Obsidian Control Systems and Magmatic atmospheric effects products.

Based in Franklin, Tennessee, the newly launched Luxsonix was founded by Lee Carpenter, a former partner at leading independent rep firm Vision2 Marketing, the largest independent rep firm for professional audio, video, lighting, and control solutions in the US. During his tenure, he helped expand the company from a single territory to four multi-state regions, growing the team and opening additional offices in Los Angeles and the Southwest.

"The goal with Luxsonix is to focus on lighting and lighting control, live production, and integration, and we are very excited to be teaming with Elation to lead that effort," Carpenter says. "Elation's broad portfolio and excellent reputation for quality and innovation are a perfect match for the wide demographic of the Southeast, where we service customers from the super high-end to the more budget-conscious. Elation offers something for everybody with a great catalog of solutions that hit every feature and every price point."

Carpenter also highlighted the strength of Elation's IP-rated product line: "The breadth of Elation's IP offerings is impressive and market-leading -- not just the PROTEUS series, but also their PAR fixtures, broadcast and effect lighting, along with exciting new additions like the PARAGON and REBEL series. The overall level of innovation and output from Elation is just astounding compared to other brands in the industry."

John Dunn, director of sales at Elation, says, "Lee and the team at Luxsonix bring a high level of experience, insight, and passion to the Elation brand. Lee has a proven ability to grow business through strong relationships and a solution-focused mindset. His deep understanding of not only the key markets of Nashville and Atlanta, but the wider region with roots in the South, means more of our customers will have a tangible experience with our products. We are thrilled to welcome Luxsonix Group to the Elation family."

Joining Carpenter at Luxsonix is Adam Bilsing, director of operations, who oversees internal operations, inside sales, sales support, and customer service. Bilsing previously worked alongside Carpenter at Vision2.

Luxsonix will represent Elation's full line of intelligent moving lights and LED lighting solutions, along with Obsidian NX series lighting consoles, NETRON data distribution products, and Magmatic atmospheric effects including haze and fog machines, snow and CO2 simulators, and UV LED solutions.