Corporate Magic Cowboys' Thanksgiving Halftime Show Takes Its Cue from the Top

Charlotte Anderson, executive vice president brand management and president of charities for the Dallas Cowboys Football Club, recruited Enrique Iglesias as the featured performer for this year's Dallas Cowboys halftime show on Thanksgiving Day. Anderson once again engaged the messaging architects at Corporate Magic to translate her vision into reality for one of the biggest television audiences of the year. (Anderson, the first female chairperson of the Salvation Army's national advisory board, has always used the show as a tribute to that organization.)

Dallas-based Corporate Magic has helped conceptualize, design, stage, and produce the Thanksgiving Day shows for 15 years, working closely with Anderson and her team. "Charlotte is an incredibly creative individual who challenges us every year to create a spectacular event that not only entertains, but delivers an emphatic message about the importance of supporting the Salvation Army's life-changing work across the country," said Stephen Dahlem, Corporate Magic's senior creative director. "It's an honor not only to work on such a magnificent stage, but to collaborate with an inspiring leader like Charlotte, who truly understands the power of an extraordinary theatrical event."

This year, Corporate Magic coordinated with Iglesias' team on the many lighting, staging and logistical details of the artist's performance. Dahlem's crew also helped design the set and produced the powerful videos that will lead into Iglesias' show.

"Stephen and his incredible team at Corporate Magic have been an integral part of what we do during our Red Kettle Kickoff events from the start," said Anderson. "We're obviously pleased with their creativity and their attention to detail because we keep bringing them back year after year."