Airworks Acquired by TAIT

TAIT has acquired Airworks, maker of air sculptures and scenic inflatable technology. In a statement, the companies say, "The strategic acquisition strengthens TAIT's commitment to delivering unforgettable fan experiences by expanding its creative range and production offerings for renowned global performers and live events with Airworks."

Founded in 1978, TAIT has gone beyond the concert touring world to bring its expertise to theme parks, world expos, global theatres, festivals, and other attractions. Founded in 2002, Airworks has supplied its products to global tours, major festivals, and art installations. Concert touring clients have included Fall Out Boy, Green Day, and Muse as well as festivals like Electric Daisy Carnival (EDC), Mysteryland, and Tomorrowland. TAIT and Airworks have already partnered on several tours, including Lady Gaga's The Mayhem Ball Tour, Beyonce's Renaissance Tour, and The Weeknd's After Hours Til Dawn Tour.

"We're always looking for new ways to push the boundaries of live entertainment," says Brian Levine, chief executive, live and brand, TAIT. "Bringing Airworks into TAIT adds a distinctive creative capability and builds on the innovative solutions we're known for. Together, our combined expertise will help scale the groundbreaking work that Matthew and the Airworks team have developed and further enhance how we deliver spectacular experiences for partners and audiences."

Detailing the logic behind the purchase, the companies note, "The demand for immersive and visually driven live experiences is at an all-time high, and Airworks' air sculptures and inflatable technology bring a larger-than-life and intricately detailed visual payoff within an engineered compact design."

"In joining TAIT, we'll be able to scale our artistry, creativity, and innovation," says Matthew Whitehead, founder and CEO, Airworks. "Through our partnership, we can build on our passion for live events and revolutionize the industry, creating aesthetic experiences that are immersive, highly efficient, and technologically advanced for more audiences around the world."