TiMax at Detroit NAIAS for Fiat Chrysler

	The Detroit Motor Show, where TiMax was behind the soundscapes creation on the Fiat Chrysler booth.

The North American International Auto Show held each January in Detroit steers the upcoming year for global car sales. The primary goal of every manufacturer at the show is to create focus and impact for the latest models, ensuring the world is geared up and ready for the latest and greatest from each brand.

Creating the cohesive vision this year for Fiat Chrysler Auto's booth, designed and built by George P Johnson Experience Marketing, James Klein Events was brought in to curate the show production. This featured a spectacular hourly "Superstorm" that saw each of the Jeep, Dodge, Ram, Alfa Romeo, Mopar, Chrysler, and Fiat brands "takeover" the entire stand with hundreds of moving lights, dozens of HD video pixel-mapped elements, and "awesome surround sound scores."

Klein engaged Michigan-based Sound Reality Corp. who incorporated the much sought-after dynamic audio showcontrol capabilities of the TiMax SoundHub 3D audio matrix into their elaborate animated soundscape designs. Klein explains: "I was wanting to focus peoples' attention and engage the customers in the stand. I tasked Michael our A1 with manipulating the audio so that the audience felt surrounded by sound."

Supporting video content ran on a total of 32 outputs from d3 Technologies 4x4 servers, with audio playback comprised of 16 tracks from multiple d3 4x2 servers, combined with a further six tracks from the onboard playback facility of TiMax. The multichannel effects and music stems were then all spatialized by TiMax across 50 Meyer Sound UPJ-1P loudspeakers and 20 Meyer UMS-1P subs distributed around the 60,000-sq.-ft. booth.

Sound Reality Corps.' Michael McDermott explains, "We used TiMax to create audio motion as well as focus on brands -- and the entire booth -- for any part of the one-hour show that was running on the booth for the duration of the exhibition."

"TiMax is the answer for us as the spatial panning feature is simple and easy to integrate into our existing system. We were able to achieve positive results and our client was very happy with what we achieved."