Elation Unveils New Vision, Mission, and Values

	"Our vision involves working to unlock new opportunities in design and product adaptability while fostering positive change," says Velazquez.

Elation has unveiled its refreshed vision, mission, and core values, designed to guide the organization's evolution and align global operations around innovation and customer experience. The new strategic framework, the company says, "lays a foundation for excellence and reaffirms Elation's commitment to drive industry development and lead through example, making a positive impact on the industry."

"This isn't just about changing words or statements," says Toby Velazquez, CEO of Elation and president of the ADJ Group. "This is about aligning our business with guiding principles that will move both Elation and the industry forward."

Elation says it has a clear vision -- to transform lighting in entertainment and beyond by leading in design, versatility, and sustainability. "As we look to the future, we are reshaping our vision to better reflect our commitment to be the leading innovator in the entertainment technology industry," Velazquez states. "Our vision involves working to unlock new opportunities in design and product adaptability while fostering positive change. We take our role as a responsible global partner seriously and are committed to creating sustainable solutions that empower our customers.

"Since our founding, we've always believed in the power of impactful experiences, powerful, lasting impressions that you don't soon forget," Velazquez adds. "At Elation, we work to provide extraordinary products that make a real impact on the lives of our customers and their audiences. There's a strong human element to it, and our mission reflects that."

The company says the values represent an ongoing commitment to integrity, quality, efficiency, empathy, and collaboration. "These values will guide every decision, product, and customer interaction," Velazquez says, "ensuring that we remain committed to our mission and vision in all that we do." They consist of several components:

*Never Settle: Go the extra mile. Take pride in your work -- never compromise.

*Details Rule: Innovation and quality come from obsessing over every detail through the lens of the end user.

*Keep it Simple: Clarity and simplicity are powerful -- don't overcomplicate what should be intuitive.

*Be People First: Prioritize relationships. Stay humble, honest, and supportive.

*Trust Our Teams: Foster unity, equity, and mutual respect in everything we do.

Velazquez concludes, "By embracing these principles, we aim to better serve our customers, inspire our employees, and create a lasting positive impact on our industry. They align with every aspect of our business and reinforce our brand promise to deliver the extraordinary."