LumenRadio and Bellalite Announce Partnership in Sweden

LumenRadio, manufacturer of reliable wireless lighting controls, announces the appointment of Bellalite as new exclusive distributor of the CRMX brand in Sweden.

Bellalite is a supplier of lighting and sound solutions in Sweden for a wide range of applications ranging from rental, live events, theater, TV and film, to indoor and outdoor architectural applications. Bellalite, with offices located in Växjö, Gothenburg, and Stockholm, has an extensive product portfolio from leading lighting manufactures including such well-known brands as Robe, Avolites, ADJ, Antari, ETC, and Elation.

The new cooperation got off with a flying start at this year LLB Show in Stockholm, were Bellalite was showcasing the entire CRMX product line in the "BigBlack" stand.

Preparing to further introduce the advantages of LumenRadio's award-winning CRMX technology to the thriving rental and theatre market in Sweden, Joakim Lundgren, Bellalite's managing director comments: "We are planning a road show in the next upcoming months where we will introduce and demonstrate the wireless CRMX product portfolio. We will also demonstrate LumenRadio's partnership with Robe, since the entire Robe Robin product range is available with integrated CRMX OEM modules."

Lundgren continues, "We are very excited to take on LumenRadio's CRMX products as they are a perfect complement to our other brands. We see a great opportunity for both companies to work closely together and meet the growing demand for reliable wireless lighting controls in Sweden."

Jessica Björk, LumenRadio's sales and marketing manager says, "Bellalite has an outstanding reputation in Sweden and are a highly respected company within their territories. Their extensive experience both in professional lighting and architecture solutions will be invaluable to growing our business in Sweden. We are convinced that Bellalite will do very well representing our brand in our home market."