Rich Dale Joins Morpheus Lights as Eastern Regional Sales ManagerMorpheus Lights, the exclusive US distributor of Ayrton LED luminaires, announces the appointment of Rich Dale as eastern regional sales manager. In his new role, Dale will be responsible sales and promotion of the Ayrton product line in the Eastern United States. A 23-year industry veteran, Dale brings a well-balanced entertainment industry background to the new role, with experience in lighting design, direction, and programming, as well as manufacturer representation and industry sales and marketing. Morpheus' national sales manager Keith Bennett says, "We are thrilled to have Rich join our team. We look forward to implementing Rich's experience, enthusiasm, and industry networking ability to promote Ayrton brand awareness." "I am delighted to be joining the Morpheus Lights team," says Dale. "Morpheus is a respected company comprised of seasoned professionals. I look forward to combining our mutual talents and experience to create new business opportunities in the entertainment market, and to continue to build on the tremendous success of Ayrton in the United States." Dale attended the University of Maryland University College studying business management, and later earned an associate of science degree in music and video business at the Art Institute of Fort Lauderdale. In 1993, Dale joined the team at Walt Disney World, as a tech, production coordinator, lighting director, and lighting designer. Dale later served as a design representative at Apollo Design Technology, and as a technical sales manager and regional sales manager at Altman Lighting Inc. based in New York. Dale can be reached via email at rdale@morpheuslights.com or by mobile at 702-490-7550. 
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