Sennheiser's Logo and Wordmark Get a Makeover

Sennheiser announces a change in their logo and wordmark, which will be established as a stand-alone brand mark. Oliver Berger, head of global design management at Sennheiser, says: "The characteristic 'S' has been enhanced to make it more eye-catching and appealing. The outline around it is less immediately noticeable, giving the letter more space to shine. Both of these elements now flow into a unified whole, for a clearer, cleaner appearance. In the same way, we are refreshing our wordmark with a narrower font style that improves legibility. These careful yet crucial changes keep the logo faithful to the roots of the company while also making it look more elegant, modern and confident."

Sennheiser's HE 1 will be the first product to feature the new logo.

The new visual language of the brand draws on a theme of complementary forces in balance, the company says. It presents a harmonious dialectic between "Magic" and "Logic" that appeals to both head and heart. "Images that demonstrate the pride of Sennheiser's technology-driven products will be placed alongside emotional images representing the joy of a superior listening experience. Because this reflects our ultimate goal: to create emotions through cutting-edge technology," says Berger.

The new logo and corporate design will also be used with immediate effect in business and sales communications, at events and in retail environments and points of purchase. To fully experience the world of Sennheiser, the Sennheiser Stores in Singapore and Germany offer a total immersion into the brand as well as an opportunity to explore its products.