PJ Pedroni Appointed Senior Director of National Sales USA at digiLED

	PJ Pedroni

digiLED, specialists in high-end bespoke LED display solutions, has announced the appointment of PJ Pedroni, based in Seattle, as senior director of national sales.

Pedroni will lead efforts to grow awareness of digiLED in new markets, highlighting the company's global track record of delivering ambitious projects across sports, immersive experiences, attractions, and DOOH applications.

Having started his career in outdoor advertising, Pedroni traces his passion for ambitious visual experiences back to one of the defining projects of his early career: an award-winning spectacular installation in New York City. The project, located at the famous intersection of 42nd Street and Broadway, won "Spectacular of the Year" in 2002 and sparked a lifelong appreciation for projects that push creative boundaries and capture public imagination on a grand scale.

"I'm a creative guy at heart," says Pedroni. "What really drew me to digiLED is their broad reach in the market and the expertise to tackle each sector and deliver truly outstanding projects. With over 20 years of proven work and a rich heritage, it's exciting to join a brand with such a strong portfolio. That gives me the platform to open new doors."

Pedroni also highlights the strength of the team. "I've worked with Malik before, so I know exactly what he brings to the table and having met the wider team now I can say there is a lot of talent throughout the global operation."

In his new role, Pedroni plans to build on his extensive out-of-home experience with a sharper focus on spectaculars, moving beyond standard billboard projects. He is particularly enthusiastic about the immersive and attractions sector.

"This is a fast-emerging market for LED screen technology, and digiLED's ability to create truly bespoke screens that seamlessly integrate with complex architecture makes it a great fit," he explains.

"I'm also looking forward to inviting potential partners to lunch-and-learn sessions at our Las Vegas Pixel Depot showroom. The message is simple: we're not just another manufacturer -- and that's why it matters. We build exactly what you need at trusted production facilities, with quality, reliability and service at the core."